Own Your Social Media Distribution with Josh Howarth
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Nuggets:
- Content creators aren’t satisfied with social media platforms owning their distribution channels
Action Steps:
- Partner with a Twitter influencer looking to monetize their brand through email marketing (search for users recommending Mailbrew).
- Presell the product to validate it.
- Integrate between Twitter and Mailchimp. Look to a service like Mailbrew for inspiration on how to deliver content via email.
- Augment your product with add-ons that offer templates and assistance with email marketing.
- You might even partner with third party brands and mimic the “dynamic ad insertion” model of podcasts within email.
Links:
Josh Howarth is the co-founder of Exploding Topics, an analytics service that surfaces rapidly growing topics before they take off.
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