We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability.  Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston. In this episode, we talk about: The role of resale, rental, and circular business models in reducing waste. Is secondhand fashion truly sustainable, or does it drive consumerism? How brands can navigate between genuine sustainable practices and greenwashing. The impact of EU legislation on fashion and its push for transparency and accountability. Host:  Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models. In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go We also talk about  The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape. The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore. We are speaking with: Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex Tina Lemke, Marketing Manager, OnceMore.  In this episode, we talk about: Key lessons Lindex has learned from implementing circular practices How a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovation The shift from a top-down to a bottom-up approach in driving sustainable change  Advice for other fashion brands on scaling sustainable practices Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We dive into the new frontier of fashion in digital worlds and gaming.  We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany. In this episode, we talk about: How Roblox has inspired a new generation of fashion consumers Why brands should pay attention to this growing cyberculture How to navigate micro trends in gaming and social media And we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress.  Host:  Konrad Olsson, Editor-in-chief  Erik Olofsson Haavikko, Creative Director Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together.  We will hear from: Marie Busck, Chief Sustainability Officer, Danish Fashion & Textile Heidi Svane, Head of Digital, Lifestyle & Design Cluster In this episode, we talk about: The new Danish action plan for textiles and its role in supporting industry transformation. The importance of system-wide collaboration to drive sustainable change in fashion. Securing financial and political support to back innovation and green public procurement. How Nordic fashion brands use transparency to build trust and win customers Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company Rester Åsa Alvhage, Sourcing Manager, OnceMore In this episode, we talk about: The growing importance of textile sourcing ahead of the EU recycling mandate in 2025 How the business of textile sourcing works How the collaboration between Rester and Oncemore started Tips for other industry players who want to get in on the action Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND.  We talk about: How e-commerce players are boosting commerce with AI New AI tools for marketing and content creation How AI is disrupting UX/UI design Our toolkit for running scandinavianmind.com How should brands think going forward? Hosts: Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko. — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August.  We are hearing from: David Thunmarker, Senior Advisor, Impulso Daniel Di Benedetto, Regional Director Euro North, Centric Software In this episode, we talk about: The inherent problems with an analogue fashion industry How data can help with sustainability and profitability at the same time How brands should operate to get the best value out of their data What “data debt” is and how we can get out of it Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago.  You will hear from: Teemu Kiiski, CEO, Finnish Design Shop Janni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, Iittala Jukka Savolainen, Chairman, Finnish Design Info We talk about: The optimism around Finnish design explained Iittala’s next steps after the major brand revamp Why you should focus on your handprint rather than the footprint Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Johan Magnusson, Senior Editor, Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology.  Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré.  In this episode, we talk about: How running J.Lindeberg in the US helped Erik understand the lack of data in the fashion industry Why we need standardisation when it comes to technologies What fashion brands need to do to understand tech better How AI can boost a fashion brand Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership.  She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle.  In this episode, we talk about:  Christine’s career as a sustainability expert in the fashion industry The challenges with implementing new technologies within fashion brands Lessons learned from working with OnceMore Her take on the upcoming EU regulations This is the third episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore. Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the quintessential Norwegian fashion event that took place last week.  We will hear from: David Wilkinson, Executive Director, Steen & Strøm Anette Miwa Dimmen, founder, AWAN T-Michael and Alexander Helle, co-founders, Norwegian Rain Jonas Vebner, Project Manager, Munch Live We talk about: Using a pandemic to elevate a business model Creating a meeting point between art and fashion Using technology to create newness in a new way Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Johan Magnusson, Senior Editor, Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month.  We talk about: The current state of the global fashion and luxury market Lessons learned from running The State of Fashion report for eight years And his upcoming book, Future of Fashion Hosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.  Sign up for our newsletter: www.scandinavianmind.com/newsletters Connect with our agency: www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs.  We are speaking with: Anne Marie Mondrup, Co-Founder and COO, BetterChoice Daniel Di Benedetto, Regional Director Euro North, Centric Software. Kata Börönte, XR Project Manager, MANND We talk about: Using tech to get rid of greenwashing The rise of the data debt — and how to handle it A "no bullshit" VR experience shedding light on the unethical fast fashion industry Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Johan Magnusson, Senior Editor, Scandinavian MIND.  Hosted on Acast. See acast.com/privacy for more information.

We report from Europe’s biggest startup and tech event in Paris. We hear from: Raphael Slama, Commercial Director, Fruggr Nathalie Seyler, head of Episkin Karl Pärtel, co-founder, Raiku Pascal Le Melinaire, President, Sweetch Energy We talk about: The major misconceptions regarding sustainable packaging, after substantial lobbying Bio-printed skin — no longer science fiction The rise of digital sustainability, and why it matters The hunt for the next renewable energy source Hosted by: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND.  Johan Magnusson, Senior editor, Scandinavian MIND Sign up to our newsletters: https://www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Maria Persdotter, Industrial policy specialist at Södra.  Åsa Degerman, Manager, OnceMore® at Södra.  In this episode we talk about: The upcoming EU regulations for the textile industry What brands can do to prepare How OnceMore is helping their customers navigate this upcoming transformation and the need for collaboration throughout the value chain Host: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND.  Hosted on Acast. See acast.com/privacy for more information.

We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape. We will hear from: Jenny Hytönen, designer Anna Semi, designer and teacher, Aalto University Ervin Latimer, designer & founder of Latimmier  Alice Bouleau, Principal & Head of Creative Pole, Sterling International.   We also share a short introduction to the article “Nordic fashion needs a new north star,” by authors Evie Kivi and Maria Ervast. Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Hosted on Acast. See acast.com/privacy for more information.

We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week.  We share three conversations: Jani Niipola, Executive Director, Fashion Finland Laura Juslin & Lilli Maunula, founders of the design studio Juslin Maunula Sara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designer We talk about: The importance of building bridges between commercial fashion and creatives How to turn ugly materials into something beautiful The rise of a Finnish repair movement Hosts: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Johan Magnusson, senior editor Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week.  Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues. We were on the ground, conducting interviews and listening to the talks.  In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event. We talk about: What issues were most important How do they select their guests, and why Faith’s own highlights highlights Hosts: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  Oliver Dahle, Editor-at-large Hosted on Acast. See acast.com/privacy for more information.

We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm.  In this episode, you will hear from:  OLOF LINDH, Founder, Kive LINDA PIMMESHOFER, Founder, Change Retail THOMAS HANA, Co-Founder, Naughty Society We talk about:  How a brand will evolve in the age of artificial intelligence  How creatives should use generative AI in their marketing material And the opportunities available for retail Hosted by: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.  Hosted on Acast. See acast.com/privacy for more information.