Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers. Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurture genuine relationships, and turn community members into paying customers. Whether you’re starting from scratch or ready to uplevel your audience, this episode will show you exactly how to create a list and community that responds, engages, and buys from you every week. In this episode, you’ll learn: Why focusing on community (not just followers) leads to more sales How to create a simple, irresistible freebie that attracts your ideal clients The weekly email and IG story strategy that keeps your audience engaged How to use DMs and group chats to nurture real relationships and drive conversions The secret to consistent calls-to-action that get your offers seen (and SOLD) Real client examples and receipts proving this system works—even with a small audience Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Email list building, how to get clients from Instagram, Instagram community, women entrepreneur marketing, audience that buys, relationship marketing, community-driven sales, list building tips, Michelle Thames podcast, Booked & Visible series

In this high-impact episode of Social Media Decoded, Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging. Learn how to confidently sell in the DMs, build genuine connections, and convert without sounding sleazy. Jillian also drops her signature strategies for overcoming sales fears, standing out online, and staying consistent—even with a small audience. Whether you’re new to online business or ready to scale, this episode is packed with real talk, action steps, and permission to do sales your way. What You’ll Learn: How Jillian made 7 figures without a website or sales page The biggest sales mistakes most entrepreneurs are making in their DMs Jillian’s exact DM strategy to warm leads and close sales with ease Why traditional sales scripts don’t work—and what to do instead How to shift your mindset from “bothering people” to building value Real examples of closing $10k+ deals via conversation, not automation Guest Info: Jillian Murphy Sales Strategist & Founder Instagram: @thejillianmurphy Website: thejillianmurphy.com

Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy, a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system. Listen in as Aleta shares her real journey of rebuilding her confidence, creating a strategy, and starting to see fast results (including a flood of new engagements and clients) after working with Michelle. This isn’t just inspiration; it’s your playbook for getting unstuck, taking action, and finally building the audience and business you deserve. In this episode, you’ll learn: The most common reasons women lose visibility and what to do about it How Aleta turned her overwhelm into momentum with a simple, personalized roadmap The 3-step process Michelle uses to clarify your message, organize your offers, and get you seen Why accountability and implementation are the missing links for most entrepreneurs Real, actionable tips you can use this week to increase engagement and start attracting buyers Plus: Michelle’s framework for building community and celebrating every win (even the small ones) An exclusive invite to join the private Visibility Queens IG chat for daily support and accountability How you can get your hands on Michelle’s $67 Visibility Fix framework (just DM “FIX” on Instagram) Details on Michelle’s upcoming open house and live event—be the next name on her sticky note wall! Ready to get visible, get paid, and get your confidence back? DM Sprint to find out more about my marketing sprints Don’t miss the next episode: Tune in tomorrow for Michelle’s proven strategies to build an email list and IG community that buys from you—every single week.Visibility case study, women entrepreneurs, client success story, personal brand visibility, how to get clients online, overcome overwhelm in business, build an engaged audience, Michelle Thames podcast, Booked & Visible series Let’s Stay Connected! Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Facebook: Michelle Thames Tag me when you’re listening so I can share your story and cheer you on! Subscribe, rate, and review the podcast to help more women get visible and paid. Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playbook. In this episode, you’ll learn: Why podcasting is the most underrated personal branding tool for women entrepreneurs in 2025 The 3 keys to launching a podcast that actually attracts dream clients (not just more followers) How to plan binge-worthy, shareable episodes—even if you’re starting with a tiny audience Michelle’s behind-the-scenes workflow for using one podcast episode across Instagram, LinkedIn, Stories, and email Simple, actionable steps to turn listeners into leads (without being salesy) ✨ Ready to use your voice to grow your business and get paid? Don’t miss the next episode: Tomorrow, Michelle shares a powerful client case study—see how real women go from invisible to booked out using her system. Let’s Stay Connected! Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Facebook: Michelle Thames Tag me when you’re listening so I can share your story and cheer you on! Subscribe, rate, and review the podcast to help more women get visible and paid. Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025. Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coach. If you’re ready to leave “bro marketing” behind and attract real results, this is your new playbook. In this episode, you’ll learn: Why generic “visibility hacks” don’t work for women (especially women of color and multi-passionate entrepreneurs) The 3-step Visibility Ecosystem that brings in clients—without burning out How to turn social proof (like Michelle’s sticky note wall) into sales What makes people take action (hint: it’s NOT just more content) How to make it easy for dream clients to buy, join, and refer you Plus: Behind the scenes of Michelle’s sold-out November event (and how you can get on the wall) Early access to Michelle’s upcoming Open House on June 29 Your invite to the private Visibility Queens IG chat—get support, daily prompts, and coaching ✨ Ready to get visible and paid? DM “STORY” on Instagram for Michelle’s $200 a day story strategy guide or click here Don’t miss the next episode: Tomorrow, Michelle reveals how to launch a podcast that attracts clients and grows your personal brand—even if you’re starting from zero. Subscribe and binge the whole “Booked & Visible” series for your step-by-step blueprint to stand out and sell out in 2025! This is the FIRST Episode in this series.

In this episode of Social Media Decoded, host Michelle Thames chats with content marketing strategist Carlissa LeBlanc, the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast. Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business. You’ll learn: Carlissa’s proven strategy for batch-creating a month of content in one day How to simplify your marketing without sacrificing results The systems she uses to stay visible—even when life gets busy Why marketing consistency is more about strategy than hustle Whether you're just starting your business or managing multiple roles, this episode will help you build visibility and confidence with less stress and more strategy. 📌 Connect with Carlissa: Website: www.cdcreativecoagency.com Instagram: @carlidorlyn Join her newsletter: www.cdcreativecoagency.com/newsletter

If AI feels overwhelming, confusing, or just not you—this episode is exactly what you need. In this week’s episode of Social Media Decoded, Michelle sits down with Kinsey, the founder of Authentic AI®, to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity. Kinsey shares her “human-first” approach to AI, how to train ChatGPT to sound like you, and why more women need to embrace these tools for content creation, automation, and time freedom. Whether you’re new to AI or looking to level up your current workflow, Kinsey’s tips will help you integrate tools like ChatGPT in a way that feels aligned, effective, and completely YOU. What You’ll Learn in This Episode: How to use AI to amplify your brand voice (not replace it) The mindset shift every entrepreneur needs to confidently embrace AI Kinsey’s Brand Blueprint Method for training ChatGPT to sound like you Rookie mistakes people make with ChatGPT prompts How to create Reels faster using AI tools The real reason more women need to start using AI—and how it can change your business Links & Resources Mentioned: ✨ Brand Blueprint for ChatGPT 🎥 AI Reels Club 🧠 AI Advocacy Resources 💻 Learn more about Kinsey: diywith.ai Follow Kinsey on IG: @authenticaiforentrepreneurs AI for entrepreneurs, ChatGPT for small business, how to use AI authentically, women using AI, brand voice with AI, AI content creation tips, human-first AI marketing

In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands. Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word. Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power. What You’ll Learn in This Episode: What a brand voice really is (and why it’s your business’s secret sauce) The difference between messaging strategy and copywriting How to write content that sounds like you AND attracts ideal clients Tips for finding your voice—even if you don’t feel like a “natural” writer Why oversaturation is a myth—and how to embrace what makes you unique Resources & Links Mentioned: 🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama 📸 Instagram: @thecopywritingmama 🌐 Website: www.thecopywritingmama.com Keywords for SEO Discovery: how to develop a brand voice messaging strategy vs copywriting how to stand out in a saturated market authentic brand messaging copywriting tips for entrepreneurs finding your voice as a business owner content that converts mompreneur marketing strategy

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India. With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral. Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it’s time to hire an OBM—this episode is packed with practical tips and real-life inspiration. What You’ll Learn: How Shruti quit her corporate job with no backup plan Her exact steps to landing clients on Upwork with zero experience What a Certified Online Business Manager (OBM) actually does How to scale a freelance business into consistent 5-figure months Tips to avoid burnout, set boundaries, and stay motivated The difference between hiring a VA vs. OBM for sustainable business growth Guest Info: Shruti – Founder of Thriving Mondays Website: https://thrivingmondays.com Upwork Profile: View Here LinkedIn: linkedin.com/in/hello-shruti Episode Quote to Share: "You don’t need to go viral to make money online—you just need the right skills and the courage to start." – Shruti how to start freelancing freelance business tips Upwork success strategy how to find clients on Upwork virtual assistant vs online business manager building a business from home quitting your job to freelance OBM for entrepreneurs online business systems and strategy 🎧 Listen + Subscribe: Don’t miss this episode! Subscribe to Social Media Decoded and leave a review to help more people discover inspiring stories like Shruti’s. Available on Apple Podcasts, Spotify, Amazon Music, and everywhere you listen.

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people. This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out. You’ll walk away with: ✔️ A breakdown of how I sold out my offer using content and voice notes ✔️ The 4 key things that made it successful (and how you can do it too) ✔️ How to shift from pitching to inviting in your sales conversations ✔️ What to focus on when you want to book clients without launching Because you don’t need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease. Want to Sell Out Your Offer Too? Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post. Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move. Let’s be friends on the ’gram! I’m always sharing behind-the-scenes, client wins, and marketing gems you won’t want to miss. Follow me @michellelthames. This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let’s make your next offer the easiest sell yet.

What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you. You don’t need to start from scratch or build a complicated funnel. You need clarity, simplicity, and a strategy that fits your life and your season. In this episode, I’m walking you through the 10-minute marketing audit I’ve used with my private clients to help them clean up their message, tighten their content strategy, and book dream clients without burnout. You’ll walk away with: ✔️ A simple framework to audit your content, bio, and offers ✔️ The #1 messaging mistake that’s keeping people from saying YES ✔️ A tangible, doable strategy to start marketing with purpose, not pressure Friend, you don’t need more content. You need a better container for your message. Let’s fix that today—together. Ready to Get Visible with Ease? Grab my FREE 7-Day Visibility Challenge and start showing up strategically so your dream clients can finally find you: michellelthames.com/challenge 🎧 Want the full playbook? Download my $17 audio course that teaches you how to build visibility and convert followers into paying clients with ease: Check it out here 📲 Let’s stay connected! Come hang out with me on Instagram, where I share daily tips, wins, and real talk: @michellelthames

In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it into an Inc. 5000 company that has served thousands of clients worldwide. If you're a startup founder, creative entrepreneur, or small business owner looking for bootstrapping tips, branding advice, or scalable business models, this conversation is packed with value. What You’ll Learn in This Episode: How Johnathan scaled Penji without outside funding The biggest challenges of bootstrapping a business (and how he overcame them) What makes customer experience a true differentiator in today’s digital world How subscription-based services are shaping the future of creative work Lessons from managing a high-performing creative team and building long-term client trust Resources & Links Mentioned: 💻 Penji Website: https://penji.co 📲 Follow Penji on Instagram: @penji.co 🎙️ Dear Dads Podcast: Listen Here 💡 Free Ideas Daily: https://freeideas.io how to bootstrap a startup bootstrapped business success stories customer experience strategy building a creative agency subscription business model tips how to start a service-based business creative team management small business branding and marketing 💬 Connect with Michelle: 🌐 Website: www.michellethames.com 📧 Email: michelle@michellethames.com 📲 Instagram: @michellelthames

Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need to attract visibility and aligned clients consistently. If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walking you through the content system I teach inside my $17 audio course, Visible & Booked™, and sharing how to build a visibility rhythm that works—even if you’re not posting every day. ✨ You’ll learn: The 3 content types you need to turn followers into clients Why engagement ≠ visibility (and what actually matters) The #1 mindset shift to stop overthinking your content How to create consistent visibility without burnout 🎧 Whether you're a coach, service provider, or multi-passionate entrepreneur—this episode will give you a real strategy you can use today. Ready to Build a Brand That Stands Out? Join my FREE 7-Day Visibility Challenge and learn how to confidently show up, attract aligned clients, and build a brand that gets remembered (without posting 24/7). → JOIN HERE Want My Full Visibility System? My $17 audio course, Visible & Booked™, teaches you how to create a simple, sustainable content rhythm that turns your ideas into income. → Grab it now here You’ll walk away with: ✅ A weekly content plan that works for your life ✅ Plug-and-play visibility strategy ✅ Confidence to show up like the expert you are 📌 Don’t forget to subscribe + leave a review if this episode gave you clarity! Let’s keep you visible & paid, —Michelle Thames @michellelthames | Host of the Social Media Decoded podcast

In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout. What You’ll Learn: ✔️ How to build a sustainable weekly Instagram workflow ✔️ The 4-part content system Michelle uses to stay visible in under 90 minutes/week ✔️ The difference between posting constantly and posting strategically ✔️ How to repurpose and automate your content for more reach with less effort ✔️ What metrics to focus on that actually lead to growth and conversions Resources & Links: Grab the Visible & Booked audio course for $17 Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Support the podcast ☕ Instagram growth strategy, Instagram batching system, social media automation, how to grow without burnout, content repurposing for Instagram, Michelle Thames podcast

In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame. Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff. 🎧 In This Episode, You’ll Learn: How Kia reached 42M views on Facebook and the exact strategy behind her viral content Tips for monetizing content through platform tools, brand partnerships, and organic growth How she built Flau’jae’s brand from grassroots to global recognition in sports and music Why storytelling and authenticity are key to building a strong digital presence Time management and mindset shifts for mompreneurs and multi-hyphenate women How to protect your peace while managing fame and brand growth online What every creator needs to know about turning attention into income About Kia J. Brooks: Kia J. Brooks is a businesswoman, motivational speaker, digital strategist, and mother of 7—best known as the mom and manager of Flau’jae Johnson, rapper and LSU women’s basketball star. She is the definition of “momager to mogul,” using her experience to help others grow, monetize, and lead with purpose. Connect with Kia: Instagram: @kiajbrooks Facebook: Kia J. Brooks Watch Flau’jae: @flaujae

In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You’ll Learn: ✔️ Why “picking one niche” isn’t the only path to success ✔️ What causes confusion in your content—and how to fix it ✔️ How to use brand clarity to market multiple offers or ideas ✔️ Michelle’s 3-step framework to create a magnetic, multi-passionate brand ✔️ How to use storytelling and values to connect with your audience Resources & Links: Grab Visible & Booked audio course for $17 Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Buy Michelle a matcha ☕ marketing for multi-passionate entrepreneurs, brand clarity, niche vs clarity, personal branding tips, storytelling in marketing, Michelle Thames podcast

In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact. If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen! What You’ll Learn in This Episode: How Dr. Shadé started her brand in Kazakhstan and scaled it globally The biggest mistakes entrepreneurs make in digital branding Her 3-step formula for income, influence, and impact How to create and launch a successful online course—even with a small audience Unique ways to stand out in a saturated digital space Why personal branding is key to building generational wealth Tools, mindset shifts, and strategies for scaling online Connect with Dr. Shadé Y. Adu: 🌐 Website: https://www.shadeyadu.com 📸 Instagram: @heydrshade Resources & Mentions: Learn more about Michelle’s free 7-Day Visibility Challenge Want help launching your podcast? Work with Michelle → email me michelle@michellethames.com Subscribe & Leave a Review: Loved this episode? Don’t forget to subscribe, rate, and leave a review on Apple Podcasts or Spotify. Your feedback helps us reach more amazing entrepreneurs like you! 🎧 Listen to more episodes of Social Media Decoded

In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed with strategy, personal examples, and actionable tips for entrepreneurs who are ready to get visible and paid. What You’ll Learn: ✔️ Why building authority early is more powerful than being everywhere ✔️ How to center your brand around ONE power offer to increase clarity and conversions ✔️ Why owning your audience through email is critical in today’s content landscape ✔️ How Michelle uses her $17 offer and free challenge to build a simple visibility funnel ✔️ The exact steps you can take to implement these shifts right now Why This Episode Matters: If you’ve been stuck in the content hustle, struggling to grow your audience or convert views into clients, these three visibility shifts will help you work smarter. Whether you’re just starting out or ready to pivot, this episode will show you how to build a brand that’s known and booked. Resources & Links: Get the Visible & Booked audio course for just $17 Start the FREE 7-Day Visibility Audio Challenge Support the show by buying Michelle a matcha ☕ Follow Michelle on all platforms @michellelthames

In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you’re tired of spinning your wheels and want to use Instagram strategically, this episode is for you. What You’ll Learn: ✔️ The 3 outdated Instagram strategies you need to stop using immediately ✔️ Why the algorithm no longer rewards certain behaviors (and what to do instead) ✔️ How to use personal branding and storytelling to increase engagement ✔️ The content types that are driving growth and sales on Instagram in 2025 ✔️ Michelle’s go-to resources for consistent, sustainable visibility Why This Episode Matters: Instagram isn’t going anywhere—but the way we use it needs to evolve. This episode gives you a real-time pulse on what’s working right now so you can stop wasting time and start showing up in ways that build your brand and bottom line. Resources & Links: Grab the Visible & Booked audio course for just $17 Start the FREE 7-Day Visibility Audio Bootcamp Follow Michelle on all platforms @michellelthames Support the show by buying Michelle a matcha ☕ Keywords: outdated Instagram strategies 2025, Instagram growth tips, personal branding on Instagram, Michelle Thames podcast, content strategy for Instagram, how to grow organically on Instagram, visibility tips for entrepreneurs

In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her personal brand, consistently attract clients, and scale with confidence. What You’ll Learn: ✔️ Why going viral isn’t a long-term strategy for business growth ✔️ The three sustainable content strategies that lead to sales ✔️ How to focus on building authority instead of chasing clout ✔️ Why consistency matters more than daily posting ✔️ How community, connection, and value-driven content drive revenue Why It Matters: Virality is unpredictable—but strategy is reliable. If you’re building a brand with intention and want to attract aligned clients, this episode shows you how to grow with purpose instead of pressure. Resources & Links: Buy Michelle a matcha and support the show ☕ Follow Michelle on all social platforms @michellelthames Keywords: social media growth strategy, how to grow on Instagram 2025, sustainable marketing tips, content marketing for entrepreneurs, Michelle Thames podcast, six figure brand, personal branding tips, grow without going viral Hashtags: #SocialMediaStrategy #PersonalBranding #MarketingForEntrepreneurs #ContentThatConverts #MichelleThamesPodcast #SustainableGrowth