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by Catherine, LCSW
Social Workers, Rise!

Using Linkedin for Your Personal Brand


Harleny Vasquez, MSW is a career coach who specializes in helping women of color build their personal brand on LinkedIn. The Social Work industry is shifting online quicker than ever before, so this is a vital area you need to have on point to set yourself apart from so many other names on the computer!

In this episode I ask some of the most common questions around getting started on LinkedIn and how to make the most of this platform.

Harleny answers…
What to post? Quick share: Story telling, quotes, celebration, and your favorite books
What’s better, niche or general?
What type of content does best on LinkedIn? Pictures? Videos? Shares?
Harleny also shares...
How to take your profile 1 step further to actually connect with people
The importance of challenging yourself to use infographics, videos, pictures, stories, share wins, provide empowerment, and teach. 
One key takeaway tip from Harleny: Decide what your goal is for being on LinkedIn. Think; is it visibility, networking, or job search?

More about Harleny....
Harleny is a Social Work Career Coach with 8 years of experience in the field.  She knows exactly how it is to feel lost after graduation, not knowing what your next steps should be and I want to help you avoid this frustrating situation! She's helped dozens of other social work graduates secure their dream roles with her job search framework. In the last couple of months, she's helped 17 recent social work graduates land multiple interviews, putting them in the position to be able to choose from multiple job offers!
She’s currently offering her signature coaching program for 10 weeks.

Connect with Harleny Vasquez, MSW:  
LinkedIn: https://www.linkedin.com/in/harlenyvasquez/ 
Instagram: @YourEvolvedMind

Connect with Catherine, Founder of Social Workers, Rise!
Instagram: @SocialWorkersRise
Email: socialworkersrise@gmail.com
Start your side biz with Kajabi: https://app.kajabi.com/r/6v2vLDNm/t/trg4xlqg


Episode 14

by Catherine, LCSW