First on Google

Link to the marketing to developers article Colleen mentioned

Michele Hansen 0:01
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.

This episode is sponsored by SnapShooter. SnapShooter helps you keep your server safe with backups for all major VPS hosting providers like Digital Ocean, AWS, Hetzner, and more. It makes it easy to take backups for MySQL, PostgreSQL and MongoDB. And you can also do super easy backups for applications like WordPress, Laravel, and Ghost. Check it out at snapshooter.io.

Thank you again to Balsamiq for generously supporting our listeners in this way. If you'd like to receive a promo code for Balsamiq, visit https://balsamiq.com/go/software-social/.

Colleen Schnettler 0:49
So Michele, are you at your computer right now?

Michele Hansen 0:51
I've always at my computer.

Colleen Schnettler 0:55
Okay, I would like you to go to Google. And I would like you to Google file uploading on Heroku.

Michele Hansen 1:01
Okay, I'm typing right now.

Colleen Schnettler
Okay.

What came up first thing?

Colleen Schnettler 1:10
First Google result.

Michele Hansen 1:14
Wait, is this because I've gone to it before though? Like,

Colleen Schnettler 1:17
that's what I thought I was like, is Google biasing my response by incognito. Ok, do it again.

Michele Hansen 1:25
Does it file upload on her while

Colleen Schnettler 1:27
uploading on Heroku?

Unknown Speaker 1:28
Still number one.

Unknown Speaker 1:32
Amazing. That's

Michele Hansen 1:33
amazing. Like,

Colleen Schnettler 1:36
I just want to capitalize on being the number one Google response. I don't really know. Yeah. But I was super excited to see that. Yeah, that is like my exciting news for the week.

Michele Hansen 1:47
That is really exciting.

Colleen Schnettler 1:50
Yeah. I and you know what the best part about this is, I didn't even know. And I was having a customer interview. And I asked him how he found out about we'll talk about

Michele Hansen 2:02
this, you're burying the lede here? Well, I don't know. It's all exciting. There's like multiple news stories here.

Colleen Schnettler 2:12
Yes, it's all exciting. So this is exciting. I am the number one. Number one hit on Google for file uploading on Heroku. Your number one brilliant,

Michele Hansen 2:21
your number. I

Colleen Schnettler 2:22
know, that's awesome. Like, I just I don't want to breathe on it in case

Michele Hansen 2:27
Google changes their mind. Okay, this means you do shouldn't work on your documentation and just don't touch it.

Unknown Speaker 2:33
Don't touch anything.

Colleen Schnettler 2:36
Don't breathe on the website. So I think that was really exciting to see. And I definitely want to make that landing page that you dropped to better to kind of pull in the people who are reaching me now from Google. So that's something something I'm working on. But what I alluded to is I found that out because I had a customer interview. So last week, I emailed I think I told you, I would do it ages ago. And I finally did it. Thanks to you know, the positive encouragement I received from you and friends on the internet. Thank you friends on the internet. I emailed 14 people. And as I told you with Heroku, I can get their application name. So in the subject of the email, I said, simplify, upload a end, and I put their application name. personalize it. That's smart. Yeah, I figured I'd get a better response rate, like people would actually open it instead of just saying like, simple file upload. Yeah. So of those 14 emails, I got three responses. That's great one. Yeah, I thought free for 14 isn't bad. One guy said he didn't have time to talk. But it was the best file uploader on Heroku. And I should do more marketing. Nice.

Michele Hansen 3:48
I always love it when customers tell tell us to do more marketing. Like it's such a an unexpected kind of feedback. Because it's like, wait, you want me to be louder?

Colleen Schnettler 4:05
So I responded to him and asked him if I could use that as a testimonial. And he said I could. So I haven't put those I haven't put the testimonial on the website yet. But that is something I want to get to do.

Michele Hansen 4:15
That's awesome. testimonials are so good for growth, like when you like if you've got people clicking on it from Google. And then they come to and it's like not only it seems like it's what they need, but there's some other person saying this is exactly what I needed. That's so helpful for getting new signups. They've been really good for us.

Colleen Schnettler 4:36
Yeah, I think it'll be good. So So I will add that I just haven't added that yet. So I'm going to add that to my site. And two people said they would get on the phone with me. So you'll know that this is the first time I've actually done this right.

Michele Hansen 4:51
Yeah, that's that's so good.

Colleen Schnettler 4:54
Yes, so it is good, but so the first person I see spoke with he was actually in Japan. So I had to do it like in the evening here, and it was morning in Japan and he was so nice, but the call lasted 10 minutes, that's okay. I feel like I totally like, I don't want to say I bungled it like it was really great. But at the same time, like I thought about you talking about how I should schedule an hour, and it was like 10 minutes, and I just ran out of things to say. So,

Michele Hansen 5:28
like, I've had interviews that were, you know, 10 minutes, like you said, and then ones that were like, an hour and a half, I usually came for about half an hour. Okay, but like, 10 minutes is fine. Like, if you got a really good nugget of information, or you found something out about, like, how they found you why they were looking for something different, what they were using before, which may not have been another service, but like, it could have been, you know, a combination of manual things or patching things together, whatever. Like, if you got that information, and you feel like you got something out of that conversation. That can happen in 10 minutes. Like, that's okay. Okay.

Colleen Schnettler 6:12
Because I got off the phone and my whole family. So it was dinnertime, here. So I told the kids like I have this call, I'm gonna be there for an hour. And I'm back like 10 minutes later, and they're like, Why are you back? Well, I guess I'm done. But it was like a great, it was a great interview, the person I spoke with was really kind. And I got a lot of information. As I said, that's how I found out like, he found me, because he googled file uploading on Heroku. And that's the first thing that came up. So that was exciting. Yeah. And it was also great, because he's using flask with Python. And I don't have any documentation surrounding like Pike, Python, specifically, like I have generic documentatio...