EP 095: Making Friends With The Media In Your Small Business
In this episode, Matt and Dan speak to Alex Lyman, a journalist and business consultant. Alex's niche is supporting college start-up companies with their media relations.
Alex shares tips from how to create effective press releases to how to form relationships with journalists. Alex teaches small business owners how to leverage on media to benefit the business in the long term. She has worked with a variety of companies including start-ups like AnyCafé, ZIRUI, and Lumme.
Alex began her media career at local news station ABC40/FOX6 as the weekend assignment editor. She was quickly promoted to 5:00 p.m. newscast and weekend producer. Before this, she was a freelance reporter for The Republican newspaper and Masslive.com. She has also been a blogger for the Huffington Post and has contributed guest blogs for other companies including BRIGADE, Casting Hope, TreatNow.org, and the Entertainment Industries Council, among others.
You can connect with Alex through the following website and social media accounts:
- Website: www.alex-lyman.com
- Instagram: @AlexLyman2
- Twitter: @AlexLyman89
- Facebook: Alex Lyman
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