2:00 Where the term bundling comes from.
5:00 Telecoms: Triple play and quad play
6:05 Being bundle blind
11:00 Is bundling just an enforced cross sell?
15:00 Homogeneous vs heterogeneous bundling
20:00 Is it up to startups to unbundle?
24:00 Apple One
30:00 Cultures created via bundles
33:00 Unbundling and D2C
37:00 .. and back to culture.
42:00 Not everyone is the same - the benefit of not bundling
48:00 Rome with no coffee
51:00 What does bundle thinking do to help you for PMF, exiting, etc.
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