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Startupification

Go To Market Strategies

Startupification
Startupification

Timestamps

1:50 What is a go market strategy?

3:00 Tactics and execution - what is your clever plan to get your product bought? Level 0 - Build it and they will come. Level 1 - Have ANY sort of plan. Level 2 - Have a CLEVER plan. Level 3 - Use someone else’s plan.

5:36 Setting the scene - Sales and Marketing - Lesley’s Compass

12:00 Toothpaste vs Jet Engines

16:00 Distribution Strategy - Zero Touch, Low Touch, who the buyer is

21:00 Disruption vs Diffusion - Facebook spitting out startups

33:00 Go to market strategies in an era of Bring Your Own Device and Human Avoidance Software

42:00 Channel partnerships

46:00 How do you get started with a go to market strategy?

57:00 Should you build a channel partnership early?

References:

https://firstround.com/review/leslies-compass-a-framework-for-go-to-market-strategy/

https://tomtunguz.com/b2d-go-to-market/

https://a16z.com/2017/06/09/distribution-channel-partnerships-alex-rampell/

Startupification
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