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Startupification

Growth Loops

Startupification
Startupification

2:00 What are Growth Loops?

5:30 Growth Loops vs Funnels

7:00 Non linearity in growth

9:00 The platonistic breakdown of growth loops

12:45 User generated content loops

15:30 Uniqueness in growth loops - linking in channel, pricing market, product etc.

21:00 The background of growth loops - Brian Balfour, Andrew Chen and David Skok

25:30 Harry Dry

28:00 HubSpot and the new marketing

31:00 Viral marketing modeling

41:00 Picnic’s growth strategy

45:00 Picking the moment of highest return on a loop

48:00 When is it important to think about growth loops?

53:00 Leveraging other platforms for growth loops

55:00 Are growth loops a new thing?


Startupification
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