Steal My Marketing
About this podcast
Entrepreneurship is hard. Learning from those who've made it makes it easier.
About this podcast
Entrepreneurship is hard. Learning from those who've made it makes it easier.
Steal My Marketing
Chris Hladczuk: How to connect with billionaires, crush it on Twitter and build atomic habits
Chris Hladczuk has interviewed billionaires, built a loyal following of thousands from his awesome Twitter threads, and built atomics habits like reading 365 days in a row, deep work, and sacred hours. In this episode, he shares his exact method of connecting and strengthening his relationship with billionaires, his sources for Twitter threads and how to craft threads that pick up millions of impressions, and building systems for success. It's the same mindset that brought him on the radar of Shaan Puri and other successful entrepreneurs. I loved how candidly he spilled all his secrets. Let him know what you learned from this :) Here are the show notes :) 02:00 - How I started working with Shaan Puri and lessons on creating 100X content 08:06 - My schedule for writing tweet threads, engineering social proof, and why you should spend 50% of your time writing headlines 13:05 - How you can reach out to millionaires and billionaires 16:24 - Building a world-class network with ASS framework 18:43 - Crushing it on zoom calls with strangers 21:50 - How to strengthen your relationship with extremely busy people 24:07 - The exact system I use to keep track of my network 26:01 - How I built my atomic habit for reading daily, deep work, and my sacred hours 34:52 - Why First Principles is useless to most people 37:27 - How to never run out of tweet ideas again 42:25 - Why I've bookmarked Sam Altman's essay on how to be successful for the past 2 years You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Chris on Twitter (https://twitter.com/chrishlad) Yale Speaker Series (https://open.spotify.com/show/0KUKSQ65nhZsB9fSFfD8Dv) Chris' website (https://chrishlad.com/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
Sachit Gupta: The Third Door to Mark Cuban, Tim Ferriss, Seth Godin, and Andrew Warner; and Podcasting, Poker nights and hacking conferences
Sachit Gupta is THE best super-connector I know. He started with nothing almost 8 years back and has since worked with Tim Ferriss, Seth Godin, and Andrew Warner. His show Conscious Creators reached #1 in entrepreneurship last year and he led the On Deck Podcasting Fellowship. I wanted to bring him on the show to learn his strategies of finding third doors to network with the biggest names in any industry. He shared how he started working with Andrew, told a beautiful story of writing a letter to Tim Ferriss and the exact email he's going to send to Chris Sacca. He's also hosted a ton of poker nights for these influencers and shared his tips on hosting your own poker nights or dinners to increase your network. I also asked him how one could do these on Zoom. And he told us what you should do to connect with someone like Tim or Andrew if they're speaking at a conference. In short, he shared a TON of secrets. Here are the show notes :) 05:08 - Cold emailing Mark Cuban, Chris Guillebeau, and Jonathan Fields 09:00 - How I’ll email Chris Sacca and lessons from 1000s of cold emails 14:18 - Standing out in the crowd of 100s of people trying to get attention from your heroes 19:34 - What I learned from Seth Godin, Tim Ferriss, and Andrew warner 22:12 - One starts to build an audience when one gives up the need to build an audience 23:55 - Conversations that are casual and intimate are functions of production, not editing. 27:27 - A cold outreach strategy that will change your life 32:10 - How to connect with your heroes hosting poker nights/dinners 36:44 - Writing a letter Tim Ferriss and a hack to connect with speakers in conferences 43:55 - How to reach out to big publications for collaborations I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Sachit on Twitter (https://twitter.com/sachitgupta) Conscious Creators Show (http://www.creators.show/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
The worldview of Danny Miranda: Lessons and Habits from the man who's grown his podcast from 0 to 55k downloads in 6 months
Danny Miranda is an inspiration and the host of the Danny Miranda podcast. He's gone from 0 to 55,000 downloads in the past 6 months, published 87 awesome conversations, and has shared countless stories of his hustle on Twitter. This conversation goes beyond what Danny has done with his podcast and captures his overall personality, his habits, and his worldview. He's done a lot in 6 months, but I cannot imagine the places he'll go in 6 years and beyond. Hope you can learn from him as much as I did. Here are the show notes :) 02:14 - Getting a reply from Mark Cuban 03:32 - Tyler Cowen and my heavy focus on research 06:39 - 75 hard and how I started thinking long term 08:38 - Making friends on the internet is a superpower 09:46 - The role of my parents in my success 10:30 - Gary vee, Kanye West, and Rick Ross 11:50 - Failing in public and Shooting your shots 13:12 - Spotting trends and people early 14:09 - Consistency and my relationship with my audience 15:02 - Setting internal goals 16:39 - Podcasts are you reviewing a person 18:11 - I studied Larry king and Tim Ferriss to learn the skill of interviewing 19:25 - The radical Shopify course I made 21:05 - Happiness comes from struggle 23:11 - I'd love someone to help me with video clips 23:48 - Meditation is letting thoughts go through me 24:32 - My first million YouTube game 25:22 - Having phone calls with my 8k followers 28:39 - Sharing your authentic journey online 31:15 - 3 guests I'd love to interview in stadiums I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Danny on Twitter (https://twitter.com/heydannymiranda) The Danny Miranda Podcast (https://dannymiranda.com/podcast) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
Audience Builders: Dave Nemetz, Polina Marinova, Jonathan Hunt and Brian Morrissey
This conversation is led by Bleacher Report founder Dave Nemetz, featuring Polina Marinova (The Profile Dossier), Jonathan Hunt (Complex), and Brian Morrissey (Digiday Media). The lessons compressed in this conversation are wide-ranging and if there's anything you need to learn about content-led growth, this is it. It was originally held on Clubhouse for Dave's awesome show, The Audience Builders, and I reached out to him requesting to post this on Steal My Marketing 2 days back. And BOOM. Enjoy the conversation :) And btw, I spent last night reading through some of the best essays I've read in a while on Dave's blog. Tons of material on the early days of Bleacher Report. Check it out - (https://davenemetz.com/essays) Here are the show notes :) 02:17 - How I scaled The Profile Dossier to tens of thousands of subscribers 08:51 - Convincing Morning Brew newsletter with 2.5 million subscribers to collaborate with me 10:44 - Complex: the convergence of culture and how we built a business around it 16:15 - Going full time with your creative projects and the systematic bias toward strong networks 20:44 - Substack severely lacks creator tools and how to improve it 27:16 - Retaining talent in the media space after they become stars 29:18 - Paid podcasts marketplaces in China and funding creators like startups 36:12 - Every couple of years, someone proclaims that websites are dead. They’re not. 40:35 - Why publishing everything at midnight gives Digiday a leverage 44:17 - Creating evergreen content and the power of long-tail 47:07 - Evergreen Profiles by Polina: Elon Musk and Charlie Munger I write a few awesome emails a month here (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Dave Nemetz (https://twitter.com/davenemetz) Polina Marinova (https://twitter.com/polina_marinova) Jonathan Hunt (https://twitter.com/jonathan_h) Brian Morrissey (https://twitter.com/bmorrissey) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
Darius Mirshahzadeh - Iran, gas stations, nightclubs, Tony Hsieh, Elon Musk, wrestling and books
Darius Mirshahzadeh is a serial entrepreneur and a bestselling author. He spent his childhood in Iran and the US and learned the core principles of business from watching his dad run gas stations. I loved the stories of him selling candy in school to starting a nightclub business in college. Although the nightclub failed, it taught him valuable lessons. We also talked about Tony Hsieh ( and Holacracy), Elon Musk ( and luck), wresting (and staying in the game), and the interesting story behind his book. Here are the show notes :) 02:20 - My Story 03:12 - Culture, Leadership and Navy Seals 06:07 - Tony Hsieh, Holacracy and why it failed 9:28 - Iranians being the Italians of the middle east and childhood 11:22 - Lessons from my dad 13:09 - Running a candy business in school and a failed nightclub business in college 16:47 - Why I'd never start a nightclub business 18:43 - A good market hides all the dead bodies 23:00 - Wrestling is a sport where you get your ass kicked until you're good 25:08 - Elon Musk - luck and staying in the game long enough 29:17 - A keynote that turned into a book and why books are a 5-year time investment 31:31 - The Greatness Machine and podcasting I write a few awesome emails a month here (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Darius on Twitter (https://twitter.com/kingdarius) Darius' Website (https://therealdarius.com) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
Austen Allred on Lambda School, $400 Billion Clubhouse, Peloton replacing religion, the death of Silicon valley, first principles thinking and more
Austen Allred is the founder of Lambda School and one of the smartest entrepreneurs trying to fix education. We talked about Austen's fascination with reading history in the context of business, his deep interest in shareholder letters and internal memos of Amazon, Berkshire Hathaway, Disney, and other great companies, and his thoughts on first principles thinking. He also shared how a Mormon mission he went to at age 19 in Eastern Ukraine has shaped Lambda, how he built his network in silicon valley, and putting 100% of his net worth in Tesla. He put out his bear and bull case for Clubhouse and why he thinks it's a $400 billion company. I thoroughly enjoyed discussing topics like Peloton replacing religion in America, the death of silicon valley, democratizing angel investing, and raising a $30 million fund without even intending to do so. It was a fun conversation. Here are the show notes :) 02:42 - Why I love reading biographies of The Wright Brothers and John D Rockefeller 04:56 - Amazon's shareholder letters are the best business writing ever 05:41 - Thinking in first principles can be taught 07:10 - Spending 2 years in Eastern Ukraine at the age of 19 and how that has shaped Lambda School 09:16 - I'm used to a lot less dopamine than most people 11:36 - People are way more open to cold emails than most people assume 12:46 - How I built my network in silicon valley from scratch 15:01 - How the world will look like if Lambda school succeeds 17:05 - Why I put 100% of my net worth in Tesla 18:38 - Clubhouse will be a $400 Billion company 21:06 - Twitter Spaces lacks the magical experience of Clubhouse and why it will fail 23:08 - Lambda school is priced low even though it feels high to a lot of people 25:25 - How I'd grow a podcast really, really fast 26:13 - If I wasn't doing Lambda School, I'd probably work for Roam Research 27:10 - Peloton is replacing religion in America 28:24 - CEO-COO relationship and the common thing among all great silicon valley companies 30:22 - Giving away free services for hyper-growth 31:36 - Why startups are now taking less than $5000 angel investments 34:30 - Silicon valley is dying 37:17 - Raising a $30 million fund without intending to I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Austen on Twitter (https://twitter.com/austen) Lambda School (https://lambdaschool.com/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
100+ side projects, working with Nathan Latka, Product Hunt's Maker of the Year 2016 - Mubashar Iqbal
Mubs has been making things since he was about 8 years old. Selected as ProductHunt's maker of the year for 2016, Mubs has worked on 100+ side projects. He's collaborated with Nathan Latka on Founderpath and done tons of cool things. We talked about some of his successful early projects, Product Hunt, podcasts, no-code, Nathan Latka, and more. Here are the show notes :) 00:50 - My first side project tracking football games as a Liverpool fan 02:33 - It took weeks to set up servers back in 2000 04:07 - A side project that got 4 million pages views in its first week and others 10:01 - Looking for ideas and validating them 14:10 - How Product Hunt has evolved over the years 16:33 - An idea I thought would never get traction but is now used by corporations 18:53 - Why Podhunt is rethinking podcast recommendation systems 23:03 - Taking multiple small bets vs solving 1 big problem 24:55 - Working with Nathan Latka and what it's like 28:14 - Think of how your product serves the Product Hunt audience and how we did it with Founderpath 31:42 - Thoughts on no-code tools 33:56 - The most interesting people I've met on PH and Indiehackers 34:57 - Josh Pigford and my definition of success 36:22 - My advice to young entrepreneurs I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Mubs' Twitter (https://twitter.com/mubashariqbal) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
A 6-figure Youtube SEO strategy, a landing page that converts at 17% and building a fitness SaaS for nerds with Richa Prasad
I read Richa's Indiehackers story when it first came out and sent her a DM on Twitter. I was surprised by how much she knows about Youtube's algorithm and I've never met anyone who understands Youtube SEO to the core, as much as Richa does. We talked about how she left her job at Microsoft to start Coach Viva, meeting her cofounder, and their road to 6 figures. Along the way, Richa has mastered Youtube ( her main customer acquisition channel), copywriting ( their landing page converts at a mind-boggling 17%), and the psychological barriers that were stopping customers from trying out Coach Viva. We also talked about going from a 1-on-1 consulting agency to SaaS and a super-smart book summary startup idea. More in the show notes below :) 00:56 - Why I left Microsoft to start Coach Viva 03:17 - What holds your customers back is the psychological piece, not the strategic piece 04:25 - User interview to validate my idea 06:46 - Building an MVP with Facebook Messenger and Google Sheets 07:36 - Finding a cofounder 08:29 - Our first customers came from our personal network 09:18 - Youtube SEO as our main customer acquisition channel 10:44 - Moving from an agency model to a productized service 13:20 - Youtube wants it to be easy to categorize your videos 17:54 - The exact tools we use to nail Youtube 21:15 - Most marketing advice is geared towards companies that have some cash to burn 23:23 - Copywriting the landing page that converts at 17% 26:32 - Understanding the beliefs of your customer at an intimate level 28:44 - Our sales shot up when we started pitching our product in every video 32:00 - Selling to customers outside the tech crowd is very difficult the lean startup way 35:03 - Why you should share 'Why and What' content instead of 'How' content in emails 37:06 - Riding on keywords that people are already searching for 38:19 - A unique book summary idea and making unknowns into knowns I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Coach Viva (https://coachviva.com) Richa's Twitter (https://twitter.com/arichaprasad) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How a trip to India led to a cabin in the woods, a business idea and an antidote to endless Zoom meetings
I went into this episode thinking I'd learn about travel during covid and the tiny house movement. I came out learning about habits, reading books, journaling, meditation, engineering luck, and much more. Last year, Hector was working in a startup as the head of growth and getting burned out when he went to a 10-day silent retreat in the Himalayas. He returned to chaos. The latest round of funding had fallen through and half of the company was fired. That's when Hector decided to try his idea -> a 3-day experience in a cabin in the woods, with your phones locked away in a box, among birds and grass and books and binoculars. National media loved it, the customers are booked for all of 2020 and they're expanding. One of the joys of doing the podcast is talking to founders very early in their journey. This was one :) SHOW NOTES 01:16 - Introduction 03:02 - The unplugged experience 04:13 - Locking away customers' phone 05:32 - Growing up in the countryside 06:50 - Joining a startup 08:17 - Failing in sales, product, and growth 10:44 - Learning from being around founders 12:23 - Expansion, distribution, and mistakes 14:54 - Quitting drinking, meditation, traveling to India and the birth of an idea 19:42 - Reading, Headspace, Transcendental meditation and changing bad habits 26:00 - Making peace with your mistakes 29:32 - Social Media and our relationship with our devices 31:30 - Journaling and how the trip to India changed me 37:05 - Tiny house movement and Unplugged 40:06 - Learning from customers and experimentation 43:24 - Cost of buying cabins and my first one 45:38 - First Principles and cultural nuances in your startup experience 49:38 - Expanding with the 2nd cabin and a subscription box 52:32 - Getting covered in national media and engineering luck 54:27 - Customer Demographic of Unplugged and reaching out to them 58:24 - Connect with me I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Hector's Newsletter (unplugging.substack.com) Hector's LinkedIn (linkedin.com/in/hector-hughes-10082195/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Sid Jha built Sunday Snapshots newsletter to 3000+ subscribers in 18 months and how you can too :)
Sid Jha started a weekly newsletter in May 2019, while he was in college, sharing his observations on books and academic papers, unique business stories, and a few niche parts of the internet. He sent the first few editions to his close friends and over time has built a base of 3000+ subscribers. He's since met some very interesting people like David Perell and Packy Mccormick and learned a ton of lessons. These days, 30% of his articles are based on stuff shared by his readers, which is quite amazing. Ever since I interviewed Dickie Bush a few weeks back, I wanted to interview someone in the newsletter space again and Sid is one of the most interesting people I've met online. His tips on starting a newsletter and building distribution into the content are really valuable. We talked about a lot of interesting things - more in the show notes below. Hope you enjoy it as much as I did. Happy Sunday :) SHOW NOTES 01:40 - Introduction and College 02:48 - Sunday Snapshots and why I started writing the newsletter 04:01 - The habit of reading 05:41 - The American and Indian culture of entrepreneurship 07:07 - Entrepreneurship is an investment with unbounded upside 08:05 - Taking notes and breaking down the Starbucks loyalty system 10:48 - My process of writing and the value of consistency 12:55 - My process of crafting an edition of Sunday Snapshots newsletter 14:36 - When I realized people outside my friend circle had started reading the newsletter 17:05 - David Perell and Packy Mccormick 18:28 - Building a personal monopoly and the infinite leverage of the internet 20:15 - Accountability is underappreciated and why super-rich people are fit 21:27 - How I'm building my personal monopoly with observation-based writing on tech, history, or people 23:40 - How I'd grow a newsletter from scratch if I started today 26:31 - Building distribution into your content and why you should never write about Mark Zuckerberg 27:56 - Your Chief of staff would be an extension of your abilities and should complement you 30:30 - How I made sure my breakdowns of Lyndon B. Johnson's went viral 32:02 - Narvar and controlling the post-purchase experience of e-commerce 33:50 - LBJ book series and The Remains of the Day by Kazuo Ishiguro 34:43 - My favorite newsletters - The Generalist, Femstreet, Remains if the day, Sari Azout, Eugene Wei, and Venture Desktop 36:24 - Asking users to share my content and managing scale 37:36 - I'd rather have fewer subscribers than a low email open rate 39:04 - Success according to me 39:54 - Ideas I'm playing with for the next editions of the newsletter 40:57 - Start your newsletter today, set a deadline, and commit to it I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Sunday Snapshots (https://sss.substack.com) Sid's Twitter (https://twitter.com/sidharthajha) Sid's Longform Essays (https://www.sidharthajha.com) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Andy Bailey went from $1.5 million in debt to building NationLink Wireless to $4 million in revenues and then built Petra Coach to $7.5 million in revenues in less than a decade.
Andy Bailey is the founder of NationLink Wireless (sold) and Petra Coach. As a kid, he'd climb trees, pull mistletoes and go door to door selling them. He'd sold candy bars, oil lamps, books, cut grass, and worked at a factory, all before graduating from school. In college, he started a landscaping business and a car phone installation business. While still in college, he started NationLink Wireless, which he grew into one of the top 200 fastest-growing privately-owned companies in the country. Since selling NationLink, Andy has pursued his calling of helping other entrepreneurs scale their business. We talk about how Andy went $1.5 million in debt and clawed his way back, the stories behind the businesses he's started, helping founders find their purpose, climbing mountains, running a half marathon, writing a journal, and much more. SHOW NOTES 02:02 - Introduction 03:57 - How I ended up with 2 software companies in the process of scaling Petra Coach 06:56 - Selling candy bars, mistletoes, and oil lamps in schools 08:27 - How a class on sales in college changed my life 11:17 - NationLink, and other businesses I started in the early days 14:25 - Going $1.5 Million in debt in the process of selling NationLink and lessons learned 18:52 - Building a business that you could sell for $0 and still be fine 21:30 - Selling time for money and building a business that makes money while I sleep 23:20 - There are very few points in a person’s life where we actually have the ability to design what we want next 25:09 - Every coach coaches the same damn sport in a different way 27:28 - Working on the business instead of working in the business 30:10 - How we helped a healthcare company find its purpose 34:24 - Why we don’t hire people who’ve never run a successful business 36:29 - Learning John D. Rockefeller’s habits from Verne Harnish 39:04 - Entrepreneur’s organization 41:32 - Writing a journal, gratitude, exercise, and reading 10 minutes a day 47:00 - Climbing mountains and why I ran a half marathon with a 20-pound weight on my shoulders 49:34 - Favourite books 51:55 - The most successful person according to me and re-setting my reading goals each year 53:35 - Entrepreneurship in Nashville 54:22 - The best place to reach out to me 54:50 - Make your passion profitable and then scale it I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com/) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Andy's daily video series (https://www.facebook.com/petracoach) Petra Coach (https://petracoach.com/) Andy's book "No Try Only Do" - https://www.goodreads.com/book/show/34895649-no-try-only-do --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Matthew Stafford built a global network of 4000+ entrepreneurs in 46 cities, hosted the coolest YC event ever, and became an angel investor in 13 companies
Matthew Stafford was working for a government-backed program connecting investors and founders when he had an idea of conducting founders' dinners. 9 years back, almost to this date, he conducted the first 9others dinner in Central London. That dinner has led to 100s of other dinners in 46 cities around the world and has connected 4000+ entrepreneurs. It later led to Matthew's angel investments and laid the foundations for Dot Matrix Group. But Matthew's entrepreneurial journey didn't start here. It started much earlier when he was in school selling recorded TV programs to his friends or selling t-shirts to pubs, right after college, or hosting a Y Combinator event in London which was never about to happen in the first place. Matthew's journey is the journey of hustle. When he was out of depth, he tried. When he was disappointed, he tried. When he failed, he tried. In many ways, it's a simple story. In other ways, it's an astounding journey of a boy who dreams. SHOW NOTES 01:37 - Introduction 02:14 - How working for a government-backed program led to the idea of 9others and founders dinners 09:40 - Reaching out to investors and founders through networking events 12:09 - Why we kept 9others gatherings deliberately small, over a meal and paid sessions, and made sure it was valuable to all members. 17:27 - If you run a Saas company, talking to the guy who runs a coffee chain is the best thing you can do 20:28 - Expanding the network to other countries and helping billionaire Ryan Graves launch Uber in London 27:23 - Revenue structure of 9others 29:14 - Setting the rules of the game and why paid memberships work better for problem-solving events 32:56 - Reflecting on inspiring entrepreneurs I've met through 9others - Uber, Citymapper, What3words 38:10 - Growing up on a farm 39:27 - Starting a t-shirt company right after school 43:00 - Writing 100 letters a day to get my first customers 45:40 - Talking myself into a job, getting an MBA, and why everyone should try selling t-shirts online 49:06 - Hosting the coolest YC event ever 54:09 - Starting my own investment syndicate - Dot Matrix Group 58:56 - My investment philosophy and Founder - Product Fit 59:24 - Favorite Books 01:01:07 - The next decade will be about people realizing everyone can become an angel investor 01:02:50 - Why Chris Sacca is my greatest inspiration 01:05:22 - Think about what you can contribute - Give more than you take 01:06:27 - Connect with me I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com/) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Matthew's Twitter (https://twitter.com/mstafford) Matthew's Newsletter (https://matthewstafford.substack.com/) 9others - https://9others.com Dot Matrix Group - https://www.dotmatrixgroup.com --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Dickie Bush went from 5 subscribers to 1000+ subscribers in 29 countries within 10 months by sharing his favourite books, articles and podcasts.
This episode happened because I got lucky :D I was scrolling Twitter and saw Dickie’s tweet. He basically said he was available for 3 hours the next day and was looking for ideas. I asked him to come up on the podcast and within 24 hours, we were on call. The magic of the internet :) Dickie has an interesting story. He started writing a curation of his favorite podcast episodes, book notes, and articles on his newsletter, Dickie's Digest, at the beginning of 2020. He started with 5 subscribers and now has 1000+ subscribers from 29 countries in just 10 months. He writes awesome tweet threads, read by Naval Ravikant, and Tim Ferriss, to name a few, and just started a community for writers last week that already has 100+ members the last time I checked. SHOW NOTES 02:21 - Introduction 04:28 - Playing football for Princeton University 05:50 - Starting Dickie’s Digest newsletter and unlocking the leverage of the internet 08:22 - Business growth, people growth, and systems growth 09:22 - My first subscribers were my family and two roommates 10:25 - Most people don’t want to be told it’ll take them 30 weeks to reach 200 subscribers 11:43 - In content creation, there is something about credibility that is formed as a result of your consistency 13:00 - The most viral tweet thread I wrote and it went viral 15:03 - What I learned from Anthony Pompliano and David Perell 17:06 - Lessons from War of Art and beating the resistance 19:40 - Minimum Viable Action 22:11 - Intentional day planning, optimizing my days for flow and context switching 24:36 - The most marked-up books on my bookshelf 26:03 - Stoicism 28:26 - Lessons from best sports coaches - Nick Saban, Phil Jackson, Bill Belichick 30:34 - Why you should start writing a journal - 500 words a day for 500 days 32:18 - All things Dickie's Digest 33:48 - My entire process of writing Dickie's Digest 37:40 - Content aggregators that I look up to 40:37 - Anyone who wants to become a better writer should learn copywriting and the best books on copywriting 42:26 - Content creators who are killing it on Twitter 45:05 - How to write great Twitter threads and how I do it 46:23 - Writing a newsletter is the highest leverage thing you can do with an hour of your time 47:16 - My favorite podcasts 48:31 - If you’re optimizing for one thing in life, it should be for your energy levels 50:08 - Twitter has democratized access to some of the smartest thinkers on earth 52:27 - Why I believe Chamath Palihapitiya is the most successful person 54:07 - Rolling funds and how Shaan Puri and Anthony Pompliano raised their multi-million dollar funds from Twitter 55:47 - SPACs and why you should invest in one 59:24 - Connect with me I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com/) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Dickie's Website (https://www.dickiebush.com/) Dickie's Twitter (https://twitter.com/dickiebush) Dickie's Digest (https://dickiebush.substack.com/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
Corey Haines is the only SaaS marketing guy you'll ever need to listen to.
Corey Haines tells this crazy story of how he got his first marketing job, within 3 days, to propose to his girlfriend. Last year, he left his job as the head of growth of Baremetrics, to go bootstrapping full-time. He's since worked on Hey Marketers ( a job for only for marketers), Swipe Files (a curated library of the best marketing examples with detailed teardowns of what makes them great), Mental Models for Marketing (Mental models and frameworks have literally been a game-changer in being able to think about marketing as a whole) and Refactoring growth (how profitable software businesses systematically acquire and retain customers the hack-free, spam-free way). He also hosts 2 podcasts, writes on his blog regularly, and shares very valuable marketing tips on Twitter. It was through Twitter that I started exploring his content and was flabbergasted by the sheer amount of good content he produces. He has so much to share, and we're here to listen :) SHOW NOTES 02:17 - Introduction 03:20 - A trip with friends that changed the trajectory of my life 05:30 - Podcasts that inspired me to explore marketing 07:10 - Took my first job to propose to my girlfriend 08:30 - How I started Hey Marketers 10:35 - Tips on creating your own job board 13:20 - The idea behind Mental Models for marketing 15:17 - How learning timeless frameworks and principles behind marketing was a game-changer for me 19:20 - We hire products just like we hire people 25:30 - Building an audience 28:10 - My stairstep approach to building an online business 33:00 - I had the idea of Swipe Files while trying to launch Baremetrics' affiliate program. 37:20 - My favorite Books and Podcasts 38:45 - Customer research is the ultimate competitive advantage 40:48 - Great resources on copywriting 43:03 - Why I'm documenting my entrepreneurial journey on my podcast 45:04 - Time management and juggling multiple projects together 46:14 - People I follow on Twitter for their awesome content 49:00 - Why I'd rather be Warren Buffett than Elon Musk 50:50 - The one thing I'm good at, that I'm not widely known for 52:42 - Leaving a legacy 54:25 - If you're already on some kind of trajectory, you don't need a mentor 55:40 - The best place to reach out to me I share all the articles/podcasts/books I consume during researching my guests on the newsletter as well as other stuff I find interesting (https://stealmymarketing.substack.com/) Corey's Website (https://www.coreyhaines.co/) Corey's Twitter (https://twitter.com/coreyhainesco) The guide to validating startup ideas -> https://guide.opryshok.com/ (use code "stealmm" for $5 off) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
The culture behind building a $60 million/year advertising agency and how it led to 3 successful exits, BetterBookClub and much more.
After being fired from his job at a local TV station, Arnie Malham founded CJ Advertising, to help law firms advertise on TV and built it into one of the largest ad agencies in the US. At its peak, they were doing more than $60 million in revenues. Along the way, he founded 2 other companies and has formulated the secret sauce of building a great culture inside organizations. At CJ, he offered his employees unlimited vacation, free food, sent their kids birthday presents, and paid them to read books. His book club was so successful that after selling his ads business, he built a platform where other companies could implement the book club inside their own organizations. BetterBookClub has rewarded more than $100,000 to employees for reading books. More than 100 companies are now using Arnie’s platform and I was honored when he invited me to join his Founder’s Circle Book Club. Here's his story, and how he did it. SHOW NOTES 01:30 - Introduction 02:17 - Growing up in a small town in Arkansas and how my dad's lumber store influenced my entrepreneurial journey 04:42 - Leaving my job in banking for a job at a local TV station 06:40 - Getting fired and CJ advertizing 08:32 - No one wanted to work with law firms, we saw an opportunity. 10:52 - How advertising for law firms is different from advertising for McDonald's 13:00 - Helping clients grow their business 14:43 - Hiring my first employee and letting go of responsibilities 17:45 - Culture reflects Leadership 20:10 - Every change needs time, a champion, and a checklist 23:20 - Reading helped our team grow the business more than anything else we ever did. 25:29 - Rip off and duplicate great ideas 27:44 - The most successful ad campaigns were those where we were able to draw out the authentic personality of the lawyer 30:33 - In the early days, it was like a family. Everyone did everything. 33:15 - Our very unique hiring process and why we offer our employees 2 weeks' pay to leave, no questions asked. 36:57 - Why you should name and create a logo for your culture 39:50 - BetterBookClub and rewarding people for reading books 49:57 - Why I'm not a fan of book recommendations 52:33 - Hiring great Executive Assistants 55:54 - Sending birthday presents to kids of employees 58:24 - I want to think about my hardest problems in the morning 59:30 - How CJ's culture led to me writing my book "Worth Doing Wrong" 01:01:31 - My experience as an Entrepreneur in Residence at Belmont University 01:03:28 - Nashville's entrepreneurship scene is on fire 01:05:39 - The best place to connect with me 01:06:30 - Last thoughts for young entrepreneurs For weekly updates on podcast episodes, subscribe to the newsletter (https://stealmymarketing.substack.com/) Arnie's Website (https://www.worthdoingwrong.com/) Arnie's Twitter (https://twitter.com/amalham) Arnie's Book (Worth Doing Wrong: The Quest to Build a Culture That Rocks) Arnie's book recommendation for hiring employees (Who by Geoff Smartand Randy Street) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How I built a multi-million dollar baseball team by creating fans first experiences - The Yellow Tux Guy, Jesse Cole
Jesse Cole became the General Manager of the Gastonia Grizzlies baseball team and took it from losing $100,000 a year and $268 in the bank account to selling out games. After selling the team he bought the Savannah Bananas baseball team and went on from selling a single ticket in the first 2 months to sell a million tickets. He's turned baseball games into a circus, with grandma beauty pageants, choreographed dance routines by players, male cheerleading squads, and many more crazy, awesome ideas. In the process, he's made his company, Fans First Entertainment, one of the fastest-growing companies in America and has transformed many lives along the way. Here's his story, and how he did it. SHOW NOTES 01:40 - Introduction 02:02 - Owning 2 baseball teams at a young age 03:50 - My dad loved baseball and taught me to follow my passion 05:35 - Sometimes you gotta try lots of things to find your passion 07:50 - One of the most dangerous things you can have is success 10:08 - It took 10 years of hard work to make Gastonia Grizzlies successful 11:10 - The toughest times in people's lives are short term 13:00 - COVID - What an amazing time to test new ideas 15:24 - Removing all ads from Savannah Bananas stadium 17:20 - Livestreaming baseball matches - Bananas Insider 18:16 - You have to be willing to be misunderstood at first 21:29- Offering an internship to Barack Obama 23:28 - Validating ideas 25:56 - Hiring employees looking at their FUTURE resumes 27:48 - Three-year vision for Savannah Bananas 31:06 - Mentors - Walt Disney, Bill Veeck, and P.T. Barnum 34:28 - Learning from brands outside the industry 38:35 - Books that have inspired me 40:12 - Paying employees to read books and learning together 43:00 - How a Thank You letter led to writing "Find Your Yellow Tux" 45:45 - The Thank You Experiment 48:31 - Miracle Morning and daily routine 51:39 - Favorite podcasts 53:22 - Why I started my podcast 54:20 - Connecting with Jesse For weekly updates on podcast episodes, subscribe to the newsletter (https://stealmymarketing.substack.com/) Jesse's Website (https://findyouryellowtux.com/) Jesse's Twitter (https://twitter.com/YellowTuxJesse) Jesse's Book (https://www.amazon.com/Find-Your-Yellow-Tux-Successful/dp/161961846X) Jesse's Podcast (https://findyouryellowtux.com/category/podcasts/) The Savannah Bananas (https://thesavannahbananas.com/) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Arvid Kahl built FeedbackPanda to $55,000 MRR in a niche market, wrote his book "Zero to Sold" and lessons from his journey
Arvid Kahl built his SaaS business FeedbackPanda from $0 to $55,000 MRR in 2 years, without any outside funding or marketing spend. After selling it in 2019, he started sharing his lessons on Twitter and his blog (https://thebootstrappedfounder.com) which later turned into his book "Zero to Sold". He also runs a newsletter and podcast where he shares his lessons in business and things he's learned along the way. Zero to Sold is an amazing book with decades of lessons condensed into 500 pages. I loved it so much I immediately wanted to bring Arvid on the show and pick his brain. Thankfully, he agreed :) SHOW NOTES 01:35 - Introduction 04:14 - How studying politics and philosophy helped Arvid understand complex human behaviors in coding 06:46 - You cannot prove things right. You can only prove them wrong 08:10 - Describing Feedbackpanda and the early days of validating the idea 16:25 - Finding good problems to solve 18:00 - When people use Excel sheets, it's an opportunity for a SaaS business 21:55 - How Feedbackpanda got its first users from a single comment in a Facebook Group 23:05 - Prioritizing features for your SaaS product 26:31 - Why Indiehackers should focus on niche SaaS markets 32:55 - A local marketplace idea that failed because Arvid did not understand the workflow of his customers. 37:08 - How to ask the right questions and The Mom Test. 40:47 - Being part of niche communities is a basic requirement of understanding your customers 43:23 - Growing Twitter community from 400 to 8k followers in 11 months. 45:38 - Selling 2500+ copies of Zero to Sold and creating building products with your audience. 48:14 - How the Indiehacker community is uniquely helpful to upcoming entrepreneurs. 50:19 - Why Arvid started a newsletter for Feedbackpanda sharing stories of his customers. 55:26 - How writing a blog paved the path for Zero to Sold 01:01:02 - Why 30-day free trials are better than 7-day free trials 01:04:55 - Arvid's favorite books 01:07:30 - Places to connect to Arvid For weekly updates on podcast episodes, subscribe to the newsletter (https://stealmymarketing.substack.com/) Arvid's Blog (https://thebootstrappedfounder.com/) Arvid's Twitter (https://twitter.com/arvidkahl) Arvid's Book (https://thebootstrappedfounder.com/zero-to-sold/) Arvid's newsletter (https://thebootstrappedfounder.com/newsletter/) Arvid's Podcast (https://bootstrapped-founder.transistor.fm/episodes) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Pete from No CS Degree built his interview blog and newsletter into a platform for launching multiple products.
Pete Macleod started No CS Degree about a year back, interviewing self-taught developers. He’s since grown his website into a job board, a Bootcamp index, and a newsletter; has made $15,000 and launched several products including a book, a course, and a members-only live interview session. SHOW NOTES 2:17 - Inspiration for NO CS Degree 6:11 - From Political Commentary to Entrepreneurship 11:40 -What Pete is currently working on 13:40 - Executing successful Product Hunt launches 16:45 - Tailoring you message for each community 18:44 - Copywriting hacks for newsletters 20:49 - Mentors 23:32 - Meet your Heroes idea 26:42 - How Pete finds guests to interview for his website 31:51 - Ensuring quality of interviews via email 35:10 - How Pete got his first readers and subscribers 40:11 - Expanding his website to jobs board and Bootcamp index 41:34 - How Pete made $15,000 from No CS Degree 44:00 - Doing sponsored posts 49:20 - Book and Pete’s new course on Newsletter Monetization 58:24 - Getting rejected every day in September 2020 1:02:17 - Challenges and Breakthroughs 1:07:28 - The best place to connect with Pete You can write your questions to Pete at email@example.com For the interview Transcript and Pete’s Toolkit, Subscribe to the Newsletter (https://stealmymarketing.substack.com/) Pete’s Blog (https://www.petecodes.io/) No CS Degree website (https://www.nocsdegree.com/) Pete’s Twitter (https://twitter.com/petecodes) Pete’s Gumroad (https://gumroad.com/petecodes) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Moshe Czapnik built a LinkedIn Consulting business and a co-working space at age 21.
Moshe Czapnik is a LinkedIn consultant and is the founder of a coworking space in New Jersey. We talked about how he dropped out of college without a degree, took 2 dead-end jobs, and ended up mastering LinkedIn marketing at the age of 21. He’s since helped a number of small businesses with their LinkedIn strategy and has founded a coworking space with 80 members. It was interesting to talk about the coworking business model and what WeWork’s failure and COVID made Moshe realize about his own business practices. We also dived deep into building your own LinkedIn content strategy and leveraging its networking effect to upgrade your business; and in a lot of ways, the strategies Moshe talked about could be applied on any social media platform. Make sure to take notes and revisit parts that are worth replicating in your business :) SHOW NOTES 1:40 - Introduction and Moshe's path of maximum resistance 11:13 - Moshe's Childhood, Amazon and Alibaba 23:21 - What went wrong with WeWork 29:18 - COVID's impact on Moshe's coworking space 32:06 - college dropout, job, rebel, entrepreneur 40:54 - Being a unique voice on social media 46:03 - How I took a client from $2000/month to $10,000/month 51:36 - Social media is not rocket science 52:58 - People Moshe looks up to for content creation 60:30 - Moshe's favorite books 63:10 - Biggest challenge right now 67:04 - How increasing my prices improved my clients' results 71:02 - Moshe's Daily routine 74:25 - Best place to contact Moshe You can write your questions to Moshe at firstname.lastname@example.org For the interview Transcript and Moshe's Toolkit, Subscribe to the Newsletter (https://stealmymarketing.substack.com/) Moshe's Instagram (https://www.instagram.com/mosheczapnik) Moshe's LinkedIn (https://www.linkedin.com/in/thumbsup) Moshe's book recommendations - Phil Knight’s Shoe Dog, Howard Schultz’s Onward, Tony Hsieh’s Delivering Happiness. --- Send in a voice message: https://anchor.fm/steal-my-marketing/message
How Jamie MacDonald became a consultant for Dean Graziosi and has built multiple streams of income.
Jamie MacDonald has battled domestic abuse, gambling, and depression to build a powerful network of clients and mentors from Dean Graziosi to Lewis Howes. He's also a freestyle football celebrity and has built multiple streams of income at a very young age. Learn the tools Jamie learned from Dean and Lewis and those he uses to upgrade his life and income - taking small incremental steps, hustling, and being of service to others. While in school Jamie started traveling the country showing his freestyle skills at other schools, trade shows, and events. He then built his website http://ukfreestyler.com and booked clients like Manchester United, Adidas, and Coca-Cola. Since then, he's diversified his income by consulting Dean Graziosi and Matthew Hussey on Tiktok, working with brands to create content and appearing in Live Events around the world. We talked about his journey and the tools and systems he's learned from his mentors that have allowed him to keep moving forward despite severe setbacks. I was so impressed by his small steps method that I adopted it immediately after the podcast. That's what it's all about. TAKING ACTION. SHOW NOTES 2:14 - Childhood and Depression 9:07 - How Jamie met Andrew Henderson 11:46 - Les Brown, Tony Robbins, and hope 13:23 - Virtual Mentors 15:14 - Reaching out to your mentors 18:59 - How Jamie signed Dean Graziosi as his client 19:59 - College dropout, side gigs and entrepreneurship 26:06 - Patience and commitment 28:57 - How I got 25,000 followers on Instagram 33:25 - TikTok strategies for 2020 38:37 - Doing just one thing 41:16 - Habits of successful people you should copy 45:34 - How Jamie pulled himself out of depression by setting micro goals 50:20 - Traveling the world and finding peace 55:20 - Daily routine 57:20 - Biggest challenge and breakthroughs 62:06 - Best place to contact Jamie You can write your questions to Jamie at email@example.com I'll send your questions over to Jamie and reply back when he answers. For the interview Transcript and Jamie's Toolkit, Subscribe to the Newsletter (https://stealmymarketing.substack.com/) Jamie's answers to your questions will be published here as well. Jamie's Instagram (https://www.instagram.com/jamiefreestyle) Jamie's Tiktok (https://www.tiktok.com/@jamiefreestyle) Jamie's Podcast recommentations - Impact Theory, School of Greatness Jamie's books recommendation - School of Greatness by Lewis Howes Mentors - Les Brown, Tony Robbins, Dean Graziosi Don't forget to tell him how awesome he is :) --- Send in a voice message: https://anchor.fm/steal-my-marketing/message