Arvid Kahl built his SaaS business FeedbackPanda from $0 to $55,000 MRR in 2 years, without any outside funding or marketing spend. After selling it in 2019, he started sharing his lessons on Twitter and his blog (https://thebootstrappedfounder.com) which later turned into his book "Zero to Sold". He also runs a newsletter and podcast where he shares his lessons in business and things he's learned along the way. Zero to Sold is an amazing book with decades of lessons condensed into 500 pages. I loved it so much I immediately wanted to bring Arvid on the show and pick his brain. Thankfully, he agreed :)
01:35 - Introduction
04:14 - How studying politics and philosophy helped Arvid understand complex human behaviors in coding
06:46 - You cannot prove things right. You can only prove them wrong
08:10 - Describing Feedbackpanda and the early days of validating the idea
16:25 - Finding good problems to solve
18:00 - When people use Excel sheets, it's an opportunity for a SaaS business
21:55 - How Feedbackpanda got its first users from a single comment in a Facebook Group
23:05 - Prioritizing features for your SaaS product
26:31 - Why Indiehackers should focus on niche SaaS markets
32:55 - A local marketplace idea that failed because Arvid did not understand the workflow of his customers.
37:08 - How to ask the right questions and The Mom Test.
40:47 - Being part of niche communities is a basic requirement of understanding your customers
43:23 - Growing Twitter community from 400 to 8k followers in 11 months.
45:38 - Selling 2500+ copies of Zero to Sold and creating building products with your audience.
48:14 - How the Indiehacker community is uniquely helpful to upcoming entrepreneurs.
50:19 - Why Arvid started a newsletter for Feedbackpanda sharing stories of his customers.
55:26 - How writing a blog paved the path for Zero to Sold
01:01:02 - Why 30-day free trials are better than 7-day free trials
01:04:55 - Arvid's favorite books
01:07:30 - Places to connect to Arvid
For weekly updates on podcast episodes, subscribe to the newsletter (https://stealmymarketing.substack.com/)
Arvid's Blog (https://thebootstrappedfounder.com/)
Arvid's Twitter (https://twitter.com/arvidkahl)
Arvid's Book (https://thebootstrappedfounder.com/zero-to-sold/)
Arvid's newsletter (https://thebootstrappedfounder.com/newsletter/)
Arvid's Podcast (https://bootstrapped-founder.transistor.fm/episodes)
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