Snømangel truer skiturismen i Alpene. Samtidig har norske destinasjoner, med sine høyfjell og snøsikre bakker, muligheten til å bli det naturlige valget for europeiske skientusiaster. Men hvordan kan Norge utnytte denne muligheten? Vi spør styreleder Anders Buchardt i AlpinCo og Atle Hovi, eier av Beitostølen Resort.

Kan Norge konkurrere mot Alpene, Aperol Spritz og strålende sol? - med Anders Buchardt og Atle Hovi

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Per Valebrokk og Petter Stordalen snakker hver uke om saker i nyhetsbildet med spennende gjester fra norsk næringsliv.