Understanding Conversions
Take control of your success by getting your website visitors to take action. Join 1SEO’s Director of SEO, BJ Bergey, for a crash course in conversions and get started today.
All About Conversions (00:20 – 01:50)
BJ breaks down the most common kinds of conversions, giving you a bird’s-eye view of what they look like and what they offer your business.
00:22 – Conversions: What they are, how to measure them, and why they matter
00:38 – Contact forms: How to use them
00:50 – Phone calls: Measuring your success
01:01 – UTM codes: Verifying results
01:08 – Emails: Make it easy with a unique “@yourcompany.com” email address
01:18 – Live chat: Why you need it
01:32 – Request a quote: Collect information and eliminate the middle man, not the human element
Conversions are NOT the Same for Everyone (01:51 – 03:04)
A conversion for you is not the same as a conversion for the business across the street. It all depends on what you need to move your business forward.
01:51 – Conversions are different for everyone
02:04 – What is a conversion for YOU?
02:25 – It’s about relevance, not rankings
02:57 – Buckle down and move forward
Check out the rest of our episodes for some more quick, hard-hitting, meaningful information about your business and the digital space.
All About Conversions (00:20 – 01:50)
BJ breaks down the most common kinds of conversions, giving you a bird’s-eye view of what they look like and what they offer your business.
00:22 – Conversions: What they are, how to measure them, and why they matter
00:38 – Contact forms: How to use them
00:50 – Phone calls: Measuring your success
01:01 – UTM codes: Verifying results
01:08 – Emails: Make it easy with a unique “@yourcompany.com” email address
01:18 – Live chat: Why you need it
01:32 – Request a quote: Collect information and eliminate the middle man, not the human element
Conversions are NOT the Same for Everyone (01:51 – 03:04)
A conversion for you is not the same as a conversion for the business across the street. It all depends on what you need to move your business forward.
01:51 – Conversions are different for everyone
02:04 – What is a conversion for YOU?
02:25 – It’s about relevance, not rankings
02:57 – Buckle down and move forward
Check out the rest of our episodes for some more quick, hard-hitting, meaningful information about your business and the digital space.
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