Ep 128: Persuade Your Teen With Story

Lisa Cron, author of the new book Story or Die, shows us how to use and create powerful stories that can drive teens to change their bad behavior without you even asking.

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Full show notes

Often as parents we think telling our teen the facts about texting and driving or vaping will show them that they need to change their behavior. The danger is so clear! When we are in the same room or car as our teen, they may go along with us, but spewing facts at someone rarely causes a person to affect long-term changes to their behavior. But how exactly can you persuade your teen to change for the better if they reject facts? The answer is simple: tell a story.

We are affected by stories every moment of the day. In fact, our brains are wired to create narratives about the world and our own lives. Rarely do objective facts persuade as strongly as an emotionally engaging story. But telling a story properly is another matter.

Fortunately this week, story-crafting expert Lisa Cron, is ready to help us learn how to spin a tale. Cron is an accomplished writer, literary agent, and TV producer. She’s the author of the new book Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Cron believes that to make what you say impactful, you have to switch from using facts to telling an engaging emotional story. In today's episode, Cron shares useful advice on how to get your teens to obey your wishes and see your perspective by changing the way you share information with them.

Don’t Face the Facts

Cron expresses that more logically minded parents may think that giving their teens the cold hard facts will convince them that they’re right about something. She shares that there are four different types of facts: warning, validating, conflicting, and neutral. But regardless of what type of fact you use with them, none will work in a fundamental disagreement with your teen.

Say your 17-year-old teen thinks that going to a college party isn’t a big deal. They say “I’ll be responsible, I won't do anything reckless, I promise to be home at 1am.” You know that regardless of what they say, it’s just not a good idea. So you give your teen a warning fact: “Lots of assault goes on at college parties.” They say they’ll be on alert for dangerous people. You tell them a neutral fact : ”Underage drinking is illegal.” They say they won’t drink—yah right! Face it, they have an excuse for every fact you bring up and nothing you say is going to get through to them.

Cron says that when you bring up points that go directly against what a teenager believes, they’re biologically programmed to see it as a personal attack. This is called confirmation bias.

It derives from basic human survival tactics. People used to form tribes of like minded individuals because it would keep them safe. So when we are confronted by facts that oppose our beliefs, we view it as potentially dangerous. Cron explains that our brain's primary function is to take care of the body. When we are psychologically attacked, our bodies are triggered and we shut down. So rather than insisting we’re right, parents need to focus on empathizing with their teens.

Get Emotional

People say decisions should be made void of emotion. Cron says that this is impossible because nothing ever happens to us that’s not accompanied by emotions. In actuality, we make decisions based on how a rational analysis of something made us feel. Memories are really just past recordings of emotions that exist in our brains to help us remember things. Recall that one time when you lost your keys, scoured your whole house to find it, and ended up being thirty minutes late to an important meeting? You didn’t remember where your keys were because you had no emotional attachment to the random dish you left them in. You might have remembered where you put them if you make up a kooky song about putting it in the same place every day.

No one will remember something you told them if they have no connection to it. So in order to get teens to remember a lesson or chore they need to do, parents must tie it to an emotion. You need to see from your teens perspective how your command is affecting them. Is it helping or hurting them? What emotion is it pulling out of them? Tell them a story of why doing what you ask of them will have a positive effect on them. If they happen to be boy crazy, and you’re trying to get them to cook dinner, tell them how you got your spouse to fall in love with you by cooking their favorite meal. If they’d rather hang out with their friends than babysit their younger brother, tell them how a night in with your brother led you on an adventurous scavenger hunt through your neighborhood.

What if you don’t want to share the many embarrassing or inappropriate stories from your youth? Cron insists you should. According to her, the best way to add emotion and create a powerful story is to admit mistakes. Teenagers generally don’t want to listen to parents who think they’re perfect and know better. So share a tale of when you’ve made stupid decisions or gotten yourself into sticky situations. As an author, Cron believes that readers find flawless characters to be inauthentic and boring. What people are actually drawn to is vulnerability. So when you’re crafting a cautionary tale to warn your teen of the dangers of texting and driving, don’t be afraid to tell them about the time you did so and ended up getting a $400 ticket. This’ll show them that parents are not perfect. They make the same silly (and costly) mistakes that teens do. The thing we are most afraid of telling our teens may actually be what gets through to them the most.

Aha Moment

Cron says that every story must have an aha moment. A point when you realize the thing you need to do is worth the cost you’re giving up. These moments should be crafted around what you specifically want your teen to take away from the story. If you’re telling them a story because you want them to quit a nasty habit of theirs, they need to have a subjective reason for quitting. Because nobody makes a change for no reason. They change because life has taught them that there is a better way of doing things. You must find your teens motivations for doing whatever it is that’s bothering you and create a greater incentive for them to do it your way.

In this episode we discuss….

• Determining Your Call to Action in a Story
• Why Saying “Go to Your Room and Think About What You’ve Done" Never Works
• Understanding Teenagers Motivations for Misbehaving
• How to Get Your Teen to Stop Texting and Driving

This week's episode with Lisa Cron was exceptionally eye-opening and insightful. I walked away with a greater understanding of how to get through to teenagers and I hope you do too!

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