ABM does not start with technology. It starts with asking two questions:
- Who are we going to chase?
- What are we going to deliver when we get there?
You can use the digital signals available in marketing technology to create scalable one-on-one experiences with your customers.
In this episode of The ABM Podcast, Austin Martin, Account Based Marketing Program Manager at Zoom Video Communications, and Nick Runyan, CMO at PFL, share more about how to kick off ABM successfully.
Christine, Austin, and Nick discuss:
- What ABM practices changed under COVID?
- What does your client expect your sales process to look like after an ABM campaign?
- What is ABM's next frontier?
The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.