Death By Standard Operating Procedure (SOPs)

The number of digital and creative agency owners that I talk to that think SOPs (standard operating procedures) are the "key" to removing themselves from their business have it all wrong.

I know, cuz I've been there.

You learn of SOPs and start documenting everything you do.

The problem?

You do too much stuff as it is so you end with thousands of SOPs but you never USE them FREQUENTLY enough to benefit from having them in the first place.

It's death by 1000 SOPs.

"But, Greg, having SOPs will make my business run without me?"

Nope.

"But, Greg, my agency is more likely to sell if everything is documented".

Wrong.

You're wasting your time if you spend countless hours documenting things.

In today's video, I'll break down the fast and simple way to delegate things and remove them from your plate.