In a recent coaching call, we covered this and I wanted to share a short snippet from that call to discuss where I see most people get it wrong when it comes to doing organic.
What do I mean by organic?
If you want to build an audience, influence and authority you have to share your point of view.
There are a lot of ways to do that.
You can start a YouTube channel, a podcast, etc but the fastest and lowest tech ways are things like:
Written posts on your social profiles.
Going live.
Telling stories etc.
But, if you're doing it with the sole purpose of getting sales...
You're doing it wrong.
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