How can you convince people that although you're offering Holiday Inn prices, you’re still offering a Ritz Carlton experience? How do you answer ‘what’s the catch?’ when there is no catch? How do you counter the perception that lower cost means lower quality of consumer experience?
Today Joey and Eric tackle concepts such as premium pricing, extreme spending vs ‘guerrilla warfare’ forms of marketing, and the importance of word of mouth testimony - all via a brand new invention they like to call the Dillibopp.
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