Kick ABM Off Right: 4 Tips
Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he's learned while running an ABM program that can help you kick off your ABM program right.
We talk about whether sales or marketing should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.
The podcast The Biz Growth Podcast is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.