Missy Koefod | Co-founder, 18.21 Bitters | Brash is Better

This week, host Eva Hartling is joined by Misty Koefod. Alongside her wife Kristen, Missy co-founded the famed cocktail mixers and spiked seltzers brand 18.21 Bitters — which got its name from the 18th Amendment that enacted prohibition and the 21st which repealed it. Missy found her way to 18.21 after a career in hospitality, followed by a stint as an attorney, when a fight with cancer made her rethink her life’s priorities. Today, Missy and Kristin’s brand has been celebrated by bar owners, cocktail aficionados as well as International media conglomerates, from GQ, Vogue, Vanity Fair and more. 18.21 is available in 48 states, 6 countries, and counting. But what's most important is 18.21's commitment to fair practices and built on a strong purpose and values. Listen to this episode to hear about her road to 18.21, the fundraising round that just led to over $100,000 from just a dozen of investors through crowdfunding, what she really thinks about working in the hospitality/alcohol industry, and about her personal commitment to social justice and how that translates into their company's values

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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