The origins of brand and why you need to know this to better your brand S2:Ep3

How do the origins of brand change the way we manage brands in the 21st century?

In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you need to shape your brand as a unique and clear character to make an impact.

This episode answers the question, why do have brands in business and therefore how can we leverage brands effectively.

We cover:

• How to understand brand as a brand character
• Where brands came from and how brands have been in action for the last 5,000 years
• What that means for the business leader today and how you can learn from history to change the future.

Find out more on www.blirt.co