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by Blirt Consulting
The Brand Transformation Show by Blirt

Virgin Australia - When business models go wrong S2:Ep18


The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?

In this episode we pull back the layers of the Virgin Australia story. We love the Virgin Australia story and we hope it gets to continue.

However, some big problems started a while back for Virgin Australia and we go back through the years to identify where cracks started and why 'when the tide went out, VA was left with no swimmers on'.... (thanks Warren Buffet!)

Find out more at www.blirt.com.au


Episode 19

Season 2

by Blirt Consulting