The History of Procurement and The Path To Success
In this episode of The Brief, we examine how the procurement of communications services became what it is today and how to achieve the best outcomes for both sides of the fence.
The podcast episode is hosted by Kate Midttun, MEPRA Executive Board Member and Acorn Strategy Managing Director and will feature interviews with Sam Achampong, General Manager, Chartered Institute of Procurement and Supply (CIPS) MENA and Michael Farmer, author of Madison Avenue Manslaughter, a best‐seller which discusses how agencies are caught between fee‐cutting clients and profit‐hungry owners.
The podcast episode is hosted by Kate Midttun, MEPRA Executive Board Member and Acorn Strategy Managing Director and will feature interviews with Sam Achampong, General Manager, Chartered Institute of Procurement and Supply (CIPS) MENA and Michael Farmer, author of Madison Avenue Manslaughter, a best‐seller which discusses how agencies are caught between fee‐cutting clients and profit‐hungry owners.
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