In This Episode:
Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches.
Her clients love her for going super deep into research – not only for the products she’s selling and the market she’s selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy.
But what they don’t see behind the scenes, is that she’s got a very detailed and strategic system for consistently exceeding her clients expectations. Today she’s walking us through all the nitty gritty details of how she “wows” her clients again and again – to keep them coming back and send her new work.
Episode Highlights
- An in-depth walkthrough of Amisha’s robust research process
- The “smile” test she uses to predict if copy will work well or not
- How to get clients to work with you exclusively
- Amisha’s strategic (and unique) new-client onboarding process
- How she gets great referrals from her existing clients
- Why she only works with 2 clients at a time (even though she has a team and an agency)
- How she raises her rates consistently when working with repeat clients
- Her detailed sales process for landing new projects
- The first roles she hired for when building her team
- Her advice for adding multiple revenue streams to your own writing business
And plenty more along the way.
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