Engaging the Millennial Workforce with the C4 Method: Communicate, Cooperate, Collaborate & Co-Create

In a conversation we recently had on my LinkedIn Live, I chatted with Dr. Philip Zimmerman, life coach, founder of Engineering Leadership Design Company, an author of Unleash the Millennials: and Save the World. We spoke about the millennial desire for purpose-driven work that aligns with their personal values, the need to understand why the work is done, and how to best come together in the workforce. We then explored his “C4” categorization of aspects that every workforce should pay attention to: communicate, cooperate, collaborate, and co-create.