Episode 5 - Aubrey Schwartz of 95 Creative
TUNE IN: APPLE PODCASTS | SPOTIFY | STITCHER
aubrey schwartz is co-founder of 95 creative. Whether running a business or running after her kids, Aubrey is happiest when her client partnerships are as strong as their online strategies. With over a decade in the digital space and having previously run her own online agency, Aubrey is excited to unite both on and offline services with 95 Creative!
HER NEWEST VENTURE
Aubrey talks about the idea behind her newest venture 95 Creative, which she has launched with her father. She speaks about taking advantage of her father’s offline experience combined with Aubrey’s digital experience and how they focused on building a team of people to help support their business.
HER BACKGROUND
Aubrey talks about growing up on the South Shore and going to school in Boston which transitioned her to her first job where she started to recognize the need for small businesses to be on social media utilizing it as a marketing tool. She started helping family and friends while working at her second job where she was surrounded by creatives and met her business partner.
BRINGING AN IDEA TO FRUITION
We discuss getting started and Aubrey suggests focusing on where your weaknesses lie and talks about seeking out a partner to help match her needs. Aubrey talks about how as entrepreneurs we have a tendency to dive in which is needed but that she would suggest being really focused on getting the right things in place when starting a business.
MARKETING TIPS
Aubrey talks about quality over quantity when it comes to marketing efforts and choosing two channels to focus on to avoid overwhelm. She also suggests having a couple campaigns going on social media and having the messaging be really cohesive in order to have an online presence in your business and to not be afraid to seek help.
NAVIGATING COVID
Aubrey suggests for small businesses to really focus on recognizing the needs of their target market and to be willing to be flexible and able to shift. She also suggests being truly present online as people are spending more and more time plugged in and on their phones while at home. She drives the point home to get your online strategy down now and we discuss that for any small business to survive it is not too late to get started or to sort out your strategy. Aubrey points out that everything is figure-out-able!
ON PROFESSIONAL RELATIONSHIPS AND MOTHERHOOD
Aubrey and I discuss working with family and friends and she gives the advice to remember that it is just work. She tries to be the first to apologize if there is a moment of contention and to reflect on it later but to always remember that at the end of the day the relationship is more important. We also talk about motherhood and Aubrey drives home the point that no one has it figured out and how lucky she has been to be able to lean on family to help with childcare. She tries her best to be with the kids when she is home and giving them her one hundred percent and creating those boundaries.
ATTRACTING THE RIGHT CLIENTS
Aubrey talks about being able to say no to people in order to have boundaries in her business and learning over her career not to put up with certain things.
LEADING LADIES OF THE SOUTH SHORE
Aubrey talks about how and why she created the Leading Ladies of the South Shore Facebook group. She talks about having met with women and friends and wanting to find a way to introduce everyone. She stresses the importance that it is truly a group for all women and that she wants everyone to feel that it is there for them and that they are included.
THAT GUT MOMENT
Aubrey and I discuss when she had that gut moment of realizing that she wanted to work for herself and talks about being able to trust her gut and know that she was the only person who could make it happen. We talk about being able to go back to that moment and reflect on your “why”.
links + resources
WHERE TO FIND AUBREY
RESOURCES
STAY HAPPY + GET INSPIRED
BOOK CLUB reco
A Tree Grows in Brooklyn, Betty Smith
THANK YOU TO OUR SPONSORS
GET 20% OFF YOUR FIRST MONTH OR YEAR OF DUBSADO WITH CODE THECC20
The podcast The Collective Co. Podcast is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.