Episode 9 - Liz of LizTheresa.com
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Liz Theresa, business mentor and founder of LizTheresa.com, has been helping entrepreneurs find clarity and uniquely market themselves with confidence for a near decade through her strategic website design, intuitive business mentorship, and clever copywriting services. She wants every entrepreneur to rise and be the star of their own business. She’s also the creator of Concept to Creation, her flagship branding and web design program and you can download a free copywriting training video from her at freecopyvideo.com.
HER BACKGROUND
Liz talks about starting out young and making websites as a fun hobby. She tells about one of her first job interviews out of school and how it led to a conversation with her mother where she was prompted to simply go for it and that she didn’t need permission. From there she didn’t look back and has now been in the industry for over ten years.
TRANSITIONING FROM HOBBY TO CAREER
Liz tells about her first job working at an insurance agency and how she found herself speaking and working with people in the building. She became the person that people ended up going to for online marketing and it grew from there. She slowly phased into spending more and more time offering her marketing services until she took it full-time.
TALKING WEBSITES
Liz speaks of the value of really great design but emphasizes the importance of copy and making sure that the language that you are using is put together in the right way. We talk about how your words and copy so strongly impact the vision and outcome of your website in creating a clear roadmap for users to follow and understand exactly what it is that you have to offer.
ON GROWTH
We discuss how Liz started to grow her business and add members to her team. She spoke to simply being so tired that she knew she needed to outsource. She talks to having that moment in your business where you know you can’t go on in the same way and speaks to the importance of still being able to have fun in your business and if you start to lose that it is time to seek help. She focused on hiring out in the parts of her business in the areas that she personally least enjoyed. Liz talks about how podcasting and business mentorship are some of her favorite aspects of her business. We also discuss her least favorite part which is spending time on email.
AUTHENTICITY AND BRAND VOICE
Liz talks about clients coming to her because they love how she shows up online and are seeking out a way to authentically show up. She emphasizes that copy is connected to everything and talks about how she does messaging sessions where she asks pointed questions that allow her clients to arrive at what makes them different so that over time their brand messaging and mission is clear and easy to talk about. She says that when you stop thinking about copy as “copy” it becomes less scary. She has clients go through an exercise where they write a letter to their best friend and tell them about your business. We talk about other tips or suggestions that Liz has and she speaks to the importance of not being afraid to invest in your business and that there is no magic moment where you’re ready and that your business is suddenly legitimized and that if you’re ready to take it seriously you should be willing to invest.
ON NAVIGATING “THE NEW NORMAL”
Liz talks about how people are always willing to spend money on things that they think are important and that you, as a business owner, need to decide that what you offer is still important. She stresses to keep an open mind and not to let your own fears get in the way of what could be. She emphasizes that you need to release your attachment to the outcome and points out that price is not always a true indicator of why people don’t hire you, but rather, a lack of education. She speaks to giving people a compelling reason to want and need what you have to sell. We both speak to fear and how it is always so present in business ownership and Liz emphasizes entertaining the worst case scenarios in order to make sure they don’t happen. We discuss the natural tendencies for things to not always work out such as a failed launch and how we can learn and grow from those experiences.
WRAPPING UP
Liz talks about her upcoming membership that she is going to be launching which is focused around sales.
links + resources
WHERE TO FIND LIZ
STAY HAPPY + GET INSPIRED
BOOK CLUB reco
Brene Brown, The Gifts of Imperfection
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