Stories leaders should share to inspire easier and long-lasting change
Discover the 3 most important types of stories that matter when you want to inspire change...
...And how stories can help you to conquer the biggest reasons most change management projects fail.
Business storytelling specialist Eamonn O'Brien chats with German business psychologist and world authority on how to lead others without mind game Dr. Frank Hagenow about how 'story' versus 'instruction' led communications is far more likely to result in easier, more enthusiastically embraced, successful and longer-lasting changes in most any organisation.
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