WHERE’s THE ROI w/ STEPHEN FORRESTER
With the introduction of the Digital Revolution many Energy Companies are re-evaluating their stance on communication… Namely asking the question, were we impactful?
Do Energy Companies (from Operators to Service Side and beyond) actually understand the basics of a digital strategy and are they evaluating an ROI? What ROI is even being discussed by Leadership teams to hold production schedules accountable?
Sure, everyone loves to join a Podcast, but very rarely are Marketing Teams or Corporate Communicators OR even SALES EXECUTIVES asking about their Reach. Rate. And Retention.
With an introduction of Virtual Conferences, the reluctance to share quantified statistics is even more evident. YET, Energy Companies are being asked to pay the same rates (if not more) without any sort evaluation on ROI or expected ROI.. Um… we are paying for a service… yet, Conference Companies and Promoters aren’t stepping up to deliver their delivered value?
This week, THE CRUDE AUDACITY sits down with Content Director, STEPHEN FORRESER, to discuss Marketing and Digital Strategy ROIs in the Energy Sector. While ROI may differ between organizations, if your management team isnt setting KPIs then WHERE IS YOUR VALUE?
STEPHEN FORRESTER has asked the hard question, designed the program, and built from scratch. The best advice comes from those who have done it themselves.
REMEMBER OILFIELD. MAKE AN IMPACT!
TURN YOUR IDEAS INTO ENERGY
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