Episode 2: Personalization in the face of the pandemic, increasing privacy regulation and decreasing consumer trust.

In this episode Rachel Bicking  (Chief Data & Analytics Officer, cxLoyalty ) welcomes Professor Moira Clark (Founder & Director, HCCM) and Suneel Grover (Advisory Solutions Architect, SAS) to discuss personalization

Rachel, Moira and Suneel discuss:

Customer privacy, trust, and the value exchange

AI, ML and the  relationship between data science and marketing

COVID-19 and its  impact on personalization