In this episode, Ben Stirling and James Suter discuss the impact of adopting behavioral economics in eCommerce to grow your business.
We look into:
What is behavioral economics?
The increase in online shopping and what this means for retailers
The different conversion and retention insights currently adopted by the top 50 UK retailers
How consumer confidence has changed during COVID, and what you need to implement/adopt to stay in the game
Download the Digital Choice report discussed in the podcast: https://ww2.webloyalty.co.uk/digital-choice-report
Speakers:
Ben Stirling, Managing Director at Webloyalty
James Suter, Divisional Director at London Economics