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The Deep Dive

Episode 53: Hyping the Hype Handbook: A Conversation w/Michael F. Schein

The Deep Dive
The Deep Dive
In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop: All About Love by bell hooks (https://www.berea.edu/appalachian-center/appalachian-center-home/faculty-and-staff/bell-hooks/)
Michael’s Drop: History Has Begun: The Birth of a New America by Bruno Macaes (https://www.hurstpublishers.com/book/history-has-begun/)
Special Guest: Michael F. Schein.
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