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The Design Strategy Podcast

04. Irene Conversano – Butterfly Works

The Design Strategy Podcast
The Design Strategy Podcast
In this episode, Irene speaks about her experience at Butterfly Works. This social design studio combines the use of co-creation and design thinking in international development. This has led to, among others, different projects in Asia and Africa. During the conversation, Irene covers several topics, such as why she wanted to work at a social design studio and how she got from her MSc in Strategic Product Design at the TU Delft to a role at Butterfly Works. In addition, she gives her perspective on the difference between Design Thinking, Service Design and Strategic Design and how she applies these three concepts in her daily work.


Key words:
- Holacracy, an organizational structure
- Design Thinking vs. Service Design vs. Strategic Design
- Learning Experience Design (LXD)
- Boosting the design community in Ghana
- Working in economically developing nations
- Working with different cultures
- Why Social Design
- Tackling social challenges
- Democratic Design Thinking
- Remote workshop facilitation
- Benefits of digital design tools
- Accessibility challenges
- Peer-2-peer learning
- Co-creation

DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.
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