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The Design Strategy Podcast

07. Blanca Fernández Hernando – IBM iX

The Design Strategy Podcast
The Design Strategy Podcast
Blanca is a User Experience Consultant at IBM iX, a design consultancy within IBM. Together we discuss what it is like to be a consultant within a tech company and, as we have similar roles, we compare our experiences within Microsoft and IBM. If you’re interested in becoming a design strategist within the field of tech-driven innovation, this is definitely an episode you want to listen to.

Key words:
• Business strategy
• User experience design
• Consulting
• Interface design
• IBM Garage
• Corporate Startups
• Fuzzy Front End
• Product owner
• Collaborating with developers
• Agile processes
• (Digital) Architects
• The power of visualization
• Service Design
• Coaching in remote working
• Sustainability

DISCLAIMER: all speakers on this podcast, speak on behalf of themselves and do not represent the company they work for.
The Design Strategy Podcast
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