031 FIT4PRIVACY Podcast with Chris Casale and Ryan Smith (Full Episode) - Privacy from Marketers Perspective
In this episode of the FIT4PRIVACY Podcast, Punit is joined by marketing experts Chris Casale and Ryan Smith. In this conversation, Chris and Ryan share their perspectives on privacy from being a marketer. It is a fascinating conversation wherein topics like the role of privacy in marketing, GDPR perception as being anti-marketing and marketers expectations from DPO are discussed.
KEY CONVERSATION POINTS
- What is GDPR for you in one word?
- How do they see the role of privacy in marketing?
- What do they think when they say GDPR is anti-marketing?
- What advice (in context of privacy) do they give to their clients when providing marketing advice?
- Why is it a challenge for companies to take compliance with privacy laws?
- How can marketing be balanced with privacy?
- If our data protection colleagues were to talk to marketing colleagues, what advice would you give them?
ABOUT THE GUESTS
Chris Casale is senior operations, technology and business strategy director with experience in collaborating with executive leadership and interacting with clients. He helps guide strategic growth throughout departments, coaching and training direct reports and developing new processes for improvement. He has a Masters of Science Degree in Cybersecurity and implemented new compliance standards to increase operational efficiency.
Ryan Smith is an international marketing speaker with a focus on helping businesses grow their revenue through focusing on a marketing mix of inbound marketing, SEO, social media, paid media and analytics.
Together they help multinational corporations (MNCs) make $100s of millions to SMBs, entrepreneurs and start-ups, they’ve informed marketing professionals on the latest digital marketing trends, strategies and tactics to move their business forward. And, they also host The Happy Hour Marketing podcast.
ABOUT THE HOST
Punit Bhatia is one of the leading privacy experts who has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals.
Punit is the author of books “Be Ready for GDPR” which was rated as the best GDPR Book, “AI & Privacy – How To Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.
RESOURCES
Websites: www.fit4privacy.com, www.punitbhatia.com
CONNECT
Instagram https://www.instagram.com/punit.world/
Facebook https://www.facebook.com/PunitBhatiaSpeaker/
LinkedIn https://www.linkedin.com/in/punitbhatia/
Podcast http://hyperurl.co/fit4privacy
YouTube http://youtube.com/fit4privacy
Email hello@fit4privacy.com
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