A family matter: Will and Eddie Brook on building businesses based on principles and passion

Food & Drink Business editor Kim Berry talks with Will and Eddie Brook about the trajectory of growing up with their premium muesli pioneering parents Pam and Martin Brook, of Brookfarm fame, to now running the family business, creating Cape Byron Distillery and building an entirely new business model with We, the many.

The episode starts with Will and Eddie’s recollections of growing up during Brookfarm’s early days and how their careers have brought them back to the family business. The passion of their parents for the environment and food that was both nutritious and delicious has been a foundation for both men.

We talk about how the family’s core values have driven Brookfarm’s sustainable production of the highest quality and most delicious healthy food while also adapting and adjusting to bring new products to market.

The discussion then moves on to opportunities that lead the family to start Cape Byron Distillery. This leads to their use of native indigenous products sourced from the rainforest on their property, the benefits obtained from regenerating the rainforest and their work with indigenous farmers around the country.

The episode wraps up by discussing Will’s new business We, the many, which is structured so 50 per cent of profits are directed to verified sustainable, renewable carbon reduction projects.

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The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media.

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MC: Grant McHerron

Host: Kim Berry

Producer: Steve Visscher

Food & Drink Business - © 2021