Top Strategies to Win Globally with a Personalized & Localized DTC Channel

Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right time to expand globally, what cultural nuances a brand needs to consider before entering a new marketing, and why a DTC channel is the best way to personalize and localize the customer experience. For more information about localizing the customer experience, download Blue Acorn iCi and Digital River's eBook: Localizing the Customer Experience for the Global Anytime, Anywhere Customer.