Angad Soni is the Founder and CEO of Sepoy Beverages, India's leading and award-winning premium mixers company. The rise of premium spirits and cocktail mixers is one of the hottest alcohol trends in years creating a new culture of mixology and a surge in worldwide sales. Angad joins us on this episode to talk about his motivation for starting Sepoy and Co, the story behind its unique name and branding, and the key drivers of its go-to-market success.

Angad Soni - Founder and CEO, Sepoy & Co

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With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. 

The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

Angad Soni - Founder and CEO, Sepoy & Co

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