The untold origin story of Article, the rapidly-growing online furniture company
This is an online furniture brand that doesn’t let you sit on the couch before you buy it. A design company founded by four friends with no design skills… but it works. When 2020 forced us to spend more time inside our homes, Article’s e-commerce approach gave it an advantage. The company was already growing rapidly, but the pandemic was rocket fuel. It wasn’t a straight line to success though. CEO Aamir Baig and COO Andy Prochazka tell Sarah about how they became Article — and it involves a court appearance.
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