Transparency - A Different Key Than Honesty
You've heard the saying before... Transparency is key to long-term growth and relationships. Recently, I have seen an increase in the confusion between transparency and honesty.
They work independently, but they are based on the same anchors. Let me explain.
Honesty is essential; however, when you're making a cold call, transparency is more of a WHY you're calling, and honesty is sharing exactly what your good or suck at.
Today, we talk cold call and transparency to help your prospect either move forward in the sale process OR move forward with their day!
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