Opening the Liquor Loot with Joel Hauer

Joel Hauer is the Founder and CEO of Liquor Loot - one home for two subscription services, delivering three premium whisky and gin tasters from around the world each month. These brands, Whisky Loot and Gin Loot are designed to take subscribers of all knowledge levels, on a deeper journey to understand whisky and gin.

After an early career in advertising, Joel started his own agency - to help businesses navigate the digital ad world - and later combined this experience with his passion for spirits, to build Liquor Loot.

As the sole-founder and CEO of the business, Joel’s role involves sourcing the monthly product and implementing changes in its delivery systems, managing supplier and investor relations and ensuring continued growth of the near-five year old business.