#68 - The Ethics of Big Data

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

What is big data ethics?

Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.

The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.

There are five main areas of concern in big data ethics that outline the potential for immoral use of data:

1. Informed Consent
2. Privacy
3. Ownership
4. Algorithm Bias & Objectivity
5. Big Data Divide

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