#73 - How to Build the Perfect Onboarding Campaign

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign.

What is Onboarding?

Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support.

Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand.

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