#331 From filing bankruptcy to starting all over again in your fifties: eo elite athletic sporting technology
Jaimie Fuller and his co-founding team at eo, want to be at the forefront of sports innovation.
Fuller's been in the thick of athletic performance for decades. Remember SKINS compression tights? You wouldn’t find an athlete without a pair of these things.
Jaimie was the CEO of the international compression apparel from 1998 to 2019.
Until it went bankrupt.
Mark and Jaimie discuss how eo is utilising sports scientists and engineers to help elite athletes redefine their limits, the range of products they’re designing, including sensor technology and what happened to SKINS?
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