#256 Miss Amara: Rug business with a cult following
Miss Amara is an e-commerce rug business achieving online business cult status.
Co-founders Alex and Aaron Weller have built a strong customer-centric business strategy with a beautiful online presence and virtual reality styling services.
Miss Amara proves it doesn't matter what product you're selling online, as long as you keep the customer front of mind.
What makes a rug business so successful online? We discuss product data, production fulfilment, and what what happens when your business faces a crisis?
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