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by Permanent Equity
The Messy Marketplace

Negotiating: Identifying a BATNA


What the heck is a BATNA? It's an industry acronym for Best Alternative To a Negotiated Agreement. In other words, what's your backup plan if negotiations with a prospective buyer fall through? In this episode, we talk about the importance of developing a solid BATNA and the role it plays in your conversations with buyers. Discussion with Brent Beshore and Emily Holdman starts @ 1:15.


Episode 30

by Permanent Equity