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The Mishcon Innovations Series

HealthTech & FemTech Industries: Elena Rueda and Paulina Cecula

The Mishcon Innovations Series
The Mishcon Innovations Series

We explore the HealthTech and FemTech industries, with host Lydia Kellett in conversation with Elena Rueda and Paulina Cecula, Co Founders of Dama Health, advancing the field of personalised and precision medicine with a focus on contraception fit. Passionate about the women's health space and the possibilities of precision medicine, Elena and Paulina were drawn to tackle the trial and error process of contraception prescription. 80% of women experience contraception side effects that decrease their quality of life and women try an average of four different methods before finding the right fit (if at all!). Elena and Paulina founded Dama Health in 2021 aiming to revolutionise the sector by using pharmacogenetic research, a genetic test and an automated matching system to find a personalised contraception system for everyone.

The Mishcon Innovations Series
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