Six Components of Wellness, and how to grow online businesses that sell high-ticket items and services to people over 50. With fitness entrepreneur Chandler Walker
Chandler Walker helps entrepreneurs and fitness professionals build high-performing businesses and healthy habits. He is the co-founder of Stone Age Fuel -- School of Fitness and founder of the Angular Momentum Method, which focuses on Six Pillars of Wellness: Mental Health, Social Health, Sleep, Nutrition, Fitness, and Habits. Leading a healthier life doesn't have to mean just making big steps or changes. Chandler and I discussed our families’ common mental health affliction and how it affected his professional path; how to create and sell high-end, online services for the over-50 market, and what’s necessary to make it post-Covid.
The Episode at a glance:
[1:10] General intro to show
[5:40] Chandler grew up seeing his parents working hard as employees and as entrepreneurs
[7:29] How his mother’s bipolar disorder shaped his desire to help people
[15:30] Creating Stone Age Fuel in college and seeing it take off
[16:50] The Six Pillars of Wellness
[18:20] Selling wellness courses online for $3,200
[22:14] “People will pay to get out of a place of pain”
[23:37] The over-50 market has particular sources of pain you can help solve
[24:37] It’s all about “reframing thoughts and beliefs” more than your own features and benefits
[26:47] Depression and anxiety among this demographic
[29:12] Fitness businesses need contingency plans and a hybrid model
[35:51] “If you can’t innovate, then just be ready to die.”
[39:15]: How to enroll people in $3,000 courses online
[40:13] What are you reading?
[42:30] Three Things I Like This Week
Resources and Links:
https://go.oncehub.com/HealthClarityCall
https://www.facebook.com/ChansLogic/
Mind-lines: Lines For Changing Minds - Book
The Road Less Stupid - Book
Study in The BMJ about high-intensity training for older people
Voting and elections information on usa.gov
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