Does your fitness business have a crisis communications plan? Here's why and how to start, with communications expert Cindy Miller
A year ago, were you anticipating a crisis to hit your business? You couldn’t have expected what happened, of course -- a pandemic messing up everything, including your business and the fitness of people everywhere.
We all learned the hard way. But Covid-19 will not be the only crisis to affect your business, unfortunately. And as part of your preparations, you need to create a crisis communications plan now.
Because something else will happen. Something always does. Whether it’s a rogue employee, a natural disaster, or a local utility mishap, all kinds of emergencies can affect your business. Customers, employees and others will need your leadership and communications.
Cindy Miller is a veteran communications consultant, PR agency owner, and former newspaper editor in metro Atlanta. Her agency, Cindy Miller Communications in Marietta, Georgia, specializes in helping businesses prepare for trouble.
On this episode of the Optimal Aging podcast, Cindy shares her insight into crisis communications and, at the end of the conversation, she directs you to a powerful (and free) online resource to help get you started.
Plus, as always -- Three Things I Like This Week.
Resources and Links
Cindy Miller Communications
Super-Fit Grandma on Instagram
Club Industry Fitness Trends Report
Nitrile touch gardening gloves on GardenersEdge.com
We all learned the hard way. But Covid-19 will not be the only crisis to affect your business, unfortunately. And as part of your preparations, you need to create a crisis communications plan now.
Because something else will happen. Something always does. Whether it’s a rogue employee, a natural disaster, or a local utility mishap, all kinds of emergencies can affect your business. Customers, employees and others will need your leadership and communications.
Cindy Miller is a veteran communications consultant, PR agency owner, and former newspaper editor in metro Atlanta. Her agency, Cindy Miller Communications in Marietta, Georgia, specializes in helping businesses prepare for trouble.
On this episode of the Optimal Aging podcast, Cindy shares her insight into crisis communications and, at the end of the conversation, she directs you to a powerful (and free) online resource to help get you started.
Plus, as always -- Three Things I Like This Week.
Resources and Links
Cindy Miller Communications
Super-Fit Grandma on Instagram
Club Industry Fitness Trends Report
Nitrile touch gardening gloves on GardenersEdge.com
The podcast The Optimal Aging Podcast is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.