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by Shannon Hernandez
The Podcast Therapist

PODCAST MARKETING: Using This Single Strategy Right Now Can Make All The Difference In Your Program Growth


Podcast marketing can be an enigma for content creators who have a purpose.  Let's face it, getting the word out about your podcast can seem like an uphill battle the entire time you're creating the podcast.  

After all, there isn't a one-size-fits-all strategy that comes with promoting a podcast program. 

In today's episode, I want to share with you a strategy I have been using for years that helps grow an audience of qualified listeners who are interested in what you have to say.  I am a firm believer that every podcaster should implement  this strategy right out of the gate. 

I share this strategy with you because it's how you came to probably finding my podcast, YouTube channel or even viewing one of my free or paid products.

Every podcaster will have an end game--the question is whether you want to step outside of your comfort zone of recording and editing and move into an area that will help add content to your recordings while promoting your podcast.

Also in today's episode:

  • How did the podcasting industry perform as a whole in 2020?  I break down some interesting numbers from Edison Research's webinar, 10 for 20. 
  • Answer listener and YouTube viewer questions.  We will talk about how to cite sources in a podcast as well as determine how to podcast in two different niches. 

Have a question for me?  Leave me a voicemail or send me a message at:

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Edison Research Findings:

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by Shannon Hernandez